Silicon valley t-hinkahathoughtleaders-7may13
- 1. http://thinkaha.com – page 1Copyright© 2013 THiNKaha® , All Rights Reserved.
We turn
corporate
leaders and
experts into
recognized
thought leaders
THOUGHT
LEADERSHIP
CENTER OF
GRAVITY
SERVICE
Mitchell Levy
Thought Leader Architect
- 2. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved.
Can you imagine any of these situations?
1. Imagine having a community that needs to grow and learn, but you’ve
been unsuccessful at either educating or causing the appropriate
behavioral change.
2. Imagine having experts in an area but not being known for it.
3. Imagine seeing your competitors taking credit for and getting airplay for
areas you have better products and services.
- 3. http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved.
THiNKaha can make some or all of our books, plus other digital
assets available to your audience.
Educate your audience on key topics.
It’s a great way to help drive a behavioral change.
Imagine being the Thought Leader (the Center of Gravity)
Powering a Subscription Service with Valuable Digital Content
Curation Expert: You anoint the recognized
“Branded” thought leader owning the selection
and ongoing addition of content to this service!
- 4. http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved.
They Made It! Smart Work
Scrappy Women in Business 42 Rules for Growing Enterprise
Revenue
Competing for Global Dominance 42 Rules to Increase Sales Effectiveness
Confessions of a Resilient Entrepreneur 42 Rules for Successful Collaboration
#Coaching tweet 42 Rules for Your New Leadership Role
#Cultural Transformation tweet 42 Rules of Product Managers
#IT Operations Management tweet 42 Rules of Marketing
#Lean Six Sigma tweet DNA of the Young Entrepreneur
#Creating Thought Leaders tweet How Reliable is Your Product
Compassionate Vietnamese American
CEOs
No Such Thing as Small Talk
Leading and Managing a Global
Workforce
Ten Commandments of Effective
Standards
Social Media Geek-to-Geek Get Out of the Way
Suggested Subset of Silicon Valley Secrets
Titles to Include
- 5. http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved.
Put the Content Curator as the center of gravity for the audience serviced.
Become definitive source for related content.
Become a destination site for all domain information relevant to your audience.
Link related content.
Repurpose content (sell chunks).
Partner with affiliated organizations.
Provide a full function search and retrieval capability.
Controlled vocabulary (taxonomies) to increase retrieval precision.
Obtain user functionality: take notes, cross-reference document
content and make own collections .
Publish Recommended Reading Program content online using a PaaS
(Platform-as-a-Service) turnkey framework.
Gain knowledge of customers and user behavior.
Welcome to THiNKaha Center of Gravity Subscription
Services Portal
Welcome to THiNKaha Center of Gravity Subscription
Services Portal
Key Points to Think About
- 6. http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved.
Give Access to Existing Books
- 7. http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved.
Your
Book
THiNKaha® www.thinkaha.com
42 Rules™ www.42rules.com
Happy About® www.happyabout.com
Choose from over 225 of our titles
as well as your digital assets…
- 8. http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved.
Publications
Courses
Products
Services
User Content
Community
Forums, Blogs…
Administration
Product Support
Publications
Courses
Products
Services
User Content
Community
Forums, Blogs…
Administration
Product Support
ContentContent
Organize and Manage Content Services
View publications
Multi-Language, social networking, search
Create notes, collections, reports, cross-referencing
Organize and Manage Content Services
View publications
Multi-Language, social networking, search
Create notes, collections, reports, cross-referencing
ServicesServices
Give Access to Other Digital Content
NOTE: Having the content curator (the
thought leader) driving discussions in this
area will heavily influence the audience!
- 9. http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved.
With our Subscription Solution, the Thought Leader
Becomes the Center of Gravity
We work with you to create the thought leader,
the center of gravity for the topic you want to be
recognized for and through this vehicle, you can
help drive the educational and behavioral changes
you’re looking for.
- 10. http://thinkaha.com – page 10Copyright© 2013 THiNKaha® , All Rights Reserved.
GOT QUESTIONS?
Mitchell Levy
mitchell.levy@thinkaha.com
(408) 257-3000
Check out:
http://thinkaha.com/thoughtleader/
Notes de l'éditeur
- (c)2009 Standards Technology Group, Inc.
- ©2010 Standards Technology Group, Inc.(c)2009 Standards Technology Group, Inc.
- ©2010 Standards Technology Group, Inc.(c)2009 Standards Technology Group, Inc.