Some time ago, we made a deconstructed version of Morville's UX Honeycomb to remind ourselves how to think about the different qualities of a well designed user experience. It works for us - maybe (just maybe) it'll make sense to you too.

1. Deconstructing Morville
We’ll burn for this

2. Yes, it is sacrilege...

3. to mess with Morville...

4. and the UX Honeycomb.

5. You know it of
These are
course...
qualities that
USEFUL any good user
experience
USABLE DESIRABLE
must possess.
VALUABLE
a de this,
FINDABLE ACCESSIBLE Peter M orville m e.
it so ma kes sens
and
CREDIBLE We like.

6. But to explain what it takes to
achieve each UX quality, we made
a poster for our wall...

7. ...to remind ourselves to think!
before we design.

8. an a wful mess!
It’s r ourselves.
and mostly meant fo
(We’ll build it step by step...)

9. So, embarking on a ux design
project, this is what we need to
remember.

10. Good design is about solving
problems by making a lot of
informed choices, using
creativity as the force that moves
us ahead, while we keep the vision
and the objectives in sight.

11. To reach the
The
goodness of the
USEFUL honeycombs
honeycomb is
elements are
one of those USABLE DESIRABLE
qualities of the
objectives.
VALUABLE
product. Not
disciplines.
FINDABLE ACCESSIBLE And they
don’t just
CREDIBLE
happen by
themselves.

12. First - think horisontal

13. First - think horisontal
Don’t dive into solving a problem that you
don’t understand.
Remember - a great user experience is much
more than just a pretty or usable interface.

14. For now, The Context
Why? What for? For whom? On which purpose? Strategic.
it’s about
Because the context is important. No
good user experience exists in a
vacuum. Reality matters.

15. The Context
Why? What for? For whom? On which purpose? Strategic.
Do this!
Research business intelligence, market research, strategy, business model, user needs
to be able to obtain these UX qualities
USEFUL VALUABLE FINDABLE
If you want to
achieve this
You need to understand the
business, the market, the user to
achieve usefulness, value and
findability.

16. The Context
Why? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs
to be able to obtain these UX qualities
“Know the road” USEFUL VALUABLE FINDABLE
Like you would check out the
road, before you tried to build a
car for it.
(Stupid metaphor, but hey...)

17. The Context
Why? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs
to be able to obtain these UX qualities
“Know the road” USEFUL VALUABLE FINDABLE
Only then you can go
vertical. Get into
finding the solution.
Get tactical. Get creative.

18. The Context
Why? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs
to be able to obtain these UX qualities
“Know the road” USEFUL VALUABLE FINDABLE
Perform ...to obtain these UX qualities
Interaction design
Information arhictecture USABLE
...to achieve this
The solution
How? Tactical
System Architecture
Logic / code CREDIBLE
Sound platform and technology choices
ACCESSIBLE
DESIRABLE
Do this (well)... The solution is the
tactical answer to the
strategic question...

19. The Context
Why? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs
to be able to obtain these UX qualities
“Know the road” USEFUL VALUABLE FINDABLE
Perform ...to obtain these UX qualities “Before you design
Interaction design
Information arhictecture USABLE
the car”
The solution
How? Tactical
System Architecture
Logic / code CREDIBLE
Sound platform and technology choices
ACCESSIBLE
DESIRABLE
like the car is the
tactical solution for a or a certain boat for a
certain kind of water.
certain kind of road Whatever.

20. The Context
Why? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs
to be able to obtain these UX qualities
“Know the road” USEFUL VALUABLE FINDABLE
Perform ...to obtain these UX qualities “Before you design
Interaction design
Information arhictecture USABLE
the car”
The solution
How? Tactical
System Architecture
Logic / code CREDIBLE
Sound platform and technology choices
ACCESSIBLE
DESIRABLE
And one more thing...
Out of space... gotta go down

21. Information arhictecture
How? Tactical
The solutio
System Architecture
Logic / code
Sound platform and technology choices
ACCESSIBLE
Drive it! DESIRABLE
Great user experiences
are volatile. They’re
products of their time. 2019
2018
They must constantly 2017
evolve. Do proper To ensure 2016
Anchoring That your solution keeps developing
Roadmapping according to the contect, to provide
Change management awesome user experiences 2015
Organizational tweaks next year... and the next... and the
Measuring next... and the next...
Continuous testing 2014
Minor redesigns
2013

22. [and... zoom out]
There we are.
- hope it makes
sense.

23. Think! Digital is a Copenhagen based,
strategic digital agency, firmly rooted in the
tradition of user experience design.
Digital is business.
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