Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
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In this session, Hans Fenstermacher, CEO of of the Globalization and Localization Association (GALA) looks at five questions that constantly come up in the language service business and provides some answers to them: 1. What is the difference between translation and localization? 2. Why is localization so hard? 3. Why is localization so expensive? 4. Aren’t most language service providers basically the same? 5. Can’t computers translate most everything now?
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Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
- 1. 5 Things You Always Wanted to Know About Localization* Hans Fenstermacher, CEO! GALA! hfenstermacher@gala-global.org ! ! *But Were Afraid to Ask!
- 2. “Just one more thing...”!
- 7. What’s the difference between translation and localization?* *HINT: Nothing. Also everything.!
- 8. For being in the language business,we sure can be bad at communicating!
- 10. Rule #1: Determine what you need!
- 14. Why is localization so hard? *HINT: Because life is.!
- 15. Language – like breathing – still isn’t viewed as a skill!
- 17. The Goldilocks / Ricitos de oro / Cachos dorados dilemma!
- 18. Why is localization so expensive? *HINT: It isn’t.!
- 21. Aren’t most localization providers basically the same? *HINT: Yes, just like most restaurants.!
- 23. “I do not sell. I buy for my customer. If I buy correctly, I never have to sell anything.”
- 24. “Quality is not what the supplier puts in. It is what the customer gets out and is willing to pay for. Customers pay only for what is of use to them and gives them value.”
- 25. Don’t computers translate most everything now?
- 28. What’s the difference between translation and localization? Why is localization so hard? Why is localization so expensive? Aren’t most localization providers basically the same? Don’t computers translate most everything now?