1. Developing EffectiveInformation, Education & Communication Materiala.k.a Copy Writing Andeel Ali Chief Visionary Officer Blitz Bureau

2. A Word Cloudabout me!

3. Objectives of this Session

4. Overview of BCC Behavior Change Communication

5. Stages of Change Theory

6. What are the Message components?

7. Appeal

8. Appeal

9. Content

10. Format

11. Context

12. Source

13. 7 C’s of effective communication

14. 7 C’s of effective communication

15. 7 C’s of effective communication

16. 7 C’s of effective communication

17. Model of Participatory Approach Flow Chart Techniques/Tools Smart Objectives Documented Research Quantitative Data Collection Situation Assessment Formative Research In-depth Interviews Needs Assessment Focus Group Discussions Emerged Themes of Needed Messages Matrix of Thematic Analysis Prioritization of Needed Messages Prioritization of needed channels Selection of a model for change of behavior Development of a draft IEC material Using the help of a graphic designer Getting approval of gatekeepers prior to pilot testing the IEC material Continuous Monitoring and Evaluation is needed throughout the flow chart process Pilot test the IEC material Re-development of IEC material Printing of IEC material

18. Planning, developing and distributing IEC materials

19. I am Googleable!thinktank1987@hotmail.com

21. Dr. Rima Afifi: Theories of Behavior Change at the American University of Beirut, AUB

22. John Hubley. (1993). Communicating Health-An Action Guide to Health Education and Health promotion.

23. FHI & USAID. (2002). Behavior Change communication (BCC) for HIV/AIDS - A Strategic Framework

24. http://en.wikipedia.org/wiki/Poster

25. Virtual University of Pakistan. Business and Technical English Writing. ENG 201