17. Secret Website Rules
1. Who you are…
2. What you do…
3. Next step for visitor to take…
If it takes more than 2 clicks to contact you then
your website fails.
49. Online reviews are second only to
personal advice from a friend as
the driver of purchase decisions;
user reviews are more influential
than third-party reviews. (quot;Web
users and web community,quot;
Rubicon Consulting, Inc. October
2008)
50. 86% of consumers read online
business reviews before
making purchasing decisions;
90% of whom say they trust
these reviews. (Kudzu.com
survey of 600 users,
December 2008)
51. Who Do Consumers Trust?
O ther cons umers 78%
C hat/dis cus s ion comments 63%
B log s 61%
B rand s ites 60%
TV/mag az ine 56%
R adio 54%
S pons ors hips 49%
S earch ads 34%
B anner ads 26%