Presentation on the use of hashtags in social media for business.

1. FOR BUSINESS
Debbie Mosher & Alyssa Donnelly
Third River Marketing

3. WHAT IS A HASHTAG?
hash·tag
ˈhaSHtag/
noun
1. (on social media sites such as Twitter) a
word or phrase preceded by a hash or
pound sign (#) and used to identify
messages on a specific topic.

4. WHAT ISN’T IN A HASHTAG?
No special characters or spaces
#special!&$ #@ letsdothis %, etc
 # nospaces

5. SOCIAL MEDIA SITES
THAT USE HASHTAGS

6. TWITTER
► Started here by Chris Messina in 2007
► 1-2 hashtags for higher engagement
► Finding topics, keywords
► Following teams and sports plays
► Chatroom or discussions
► Events, conferences, festivals
► Limited to 140 characters

7. FACEBOOK
► Have only been used since 2013
► Too many = less interaction
► Use 1-2 tops
► Finding topics, keywords
► Chatroom or discussions
► Events

8. INSTAGRAM
► More hashtags can mean
more engagement
► Search on Instagram
► Can add up to 30 hashtags
► Should be specific and relevant
► Pay attention to other hashtags
► Events, locations, trends
► #tbt, #Oregon, #pacificnw
► Hashtag away!

9. PINTEREST
► Useful for branding
► Events and Twitter chats
► Not as popular
► Work best in descriptions
► Limit to 1 or 2
► May change in the future

10. GREAT HASHTAG TOOLS
Tagdef.com
Hashtagify.me
Twitalyzer.com
Twchat.com

11. Resources:
http://mashable.com/2013/10/08/what-is-hashtag/#QB6j6uTZXuqJ
http://hashtagify.me/
https://tagdef.com/
https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-
work-when-and-how-many
http://www.businessinsider.com/chris-messina-talks-about-inventing-the-
hashtag-on-twitter-2013-11
http://blog.instagram.com/post/17674993957/instagram-tips-using-
hashtags
https://moz.com/blog/how-hashtags-work-on-twitter-instagram-google-
plus-pinterest-facebook-tumblr-and-flickr

12. QUESTIONS?