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The Science of Creativity.(minus all the math)                       Eric Schulze, PhD                              @Scien...
be utterly fascinating
Eric schulze, pHDCreative director & chief nerd
what is
Thirst Is a social experimentThat changes the  way you learn.
science ofcreativity
The Science of Creativity.(minus all the math)                       Eric Schulze, PhD                              @Scien...
create. Gain a practical use for Science.Turn complex Math into stupid pictures.

Creativity.
motivation to dosomething that has notbeen done before…in thought, action, or beliefAnd must meet some criteria of usefuln...
There is little evidence that the   ‘toiling genius’ model works.
I could give you all thesciencey terms and jargon…
but I hatedoingthat.Instead…
Creativity is,to a very large    extent,  Scientific.
Random is not what you think it is.
“Truth is stranger thanfiction, but it isbecause Fiction  is obliged to     stick to  possibilities;Truth isn’t.”
Yaynerds!
Yaynerds!         Telling         the truth         is hard!
anecdote is not science.The plural of anecdote is notscientific evidence.
So, I’m a scientist.
I went from this…
. . . to this
. . . to this
everyone needs to  re-learn how to        learn.
Science.      Photos
courtesy
of
Tony
Hitchcock

Why science?
&%#!

✔
approved messaging
because science isrigorous, reliable,   & directive.
Why would youwant to engineer a Nobel Prize- winning idea?
Because each   represents the   most creative,insightful glimpses into the natural       world.

Does Creativity Have a Logic?
Science is therational investigationinto the creative.
Science = art =music = literature
A B C       42
This process argues that creativity is a truly random, environmental +         (epi)genetic process.
A Z
A Z
This argues for a strictly logical,nearly algorithmic creative process.
What are agreed- upon creative    traits?
Independent             NonconformistUnconventional            Many InterestsHigh Openness              High BoldnessCogni...
psychopathology.
idea combinations.
How do you measure quality?            This is tough.  Not gonna lie, even within science         it’s hard to agree
10 yearsor10,000 hours
✔
approved messaging
15      40
Does creativityhave a logic?
Does creativityhave a logic?       Why do I care?
terrible.
Creativity is a stochastic,      constrained behavior.#HellYesScience
unconstrained creativity
constrained creativity
Adding carefully selectedrestrictions increases thelikelihood of creative ideas
Independently replicating others’  results is a significant sign of      improving creativity.  (IOW Don’t be discouraged.)
Why does[restriction]   work?
Why does[restriction]   work?
grouped, logical events canproduce behavior that appears       devoid of logic.
#DarwinIsTheShit
internal vs external validity   do we want scientifically controlled                studies…      or results that mirror t...
internal vs external validity      “IRL” meta-analysis, playa!
Successful Creativity isallowing restricted chancegive way to newknowledge.
exposure toanalogy                      distantformation                 informationexposure to   effective criticalserend...
“early talent”&sustained productivity   ?
H=   cT2
Read Voraciously & Widely      Allow Ideas to Incubate aka “Prime”
@carylannataylor
√   Price lawdistribution of productivity
Be the person (or community) others  feel compelled to tell their ideas.
Your Creativity is LargelyCommunity-Determined
Experts & Creators arenecessary for successful creative communities.
the Paris-Kim hypothesis
10%Output determines serendipity
57x
hang aroundreally smart  people.
Know thy audience.
Know thy audience.  this is bullshit.
Know thy message.
Increase the nerdery in your        community.
create thecommunityfor the ideasyou want.
create. nerds.
thank you.@SciencEric
be utterly fascinating
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
Science as Creativity, Science is Creativity
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Science's understanding of the creative process is much more thorough than people might believe. This is the full version of of lecture on how the creative process is currently modeled and told through a series of stupid pictures.

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Science as Creativity, Science is Creativity

  1. 1. The Science of Creativity.(minus all the math) Eric Schulze, PhD @SciencEric
  2. 2. be utterly fascinating
  3. 3. Eric schulze, pHDCreative director & chief nerd
  4. 4. what is
  5. 5. Thirst Is a social experimentThat changes the way you learn.
  6. 6. science ofcreativity
  7. 7. The Science of Creativity.(minus all the math) Eric Schulze, PhD @SciencEric
  8. 8. create. Gain a practical use for Science.Turn complex Math into stupid pictures.

  9. 9. Creativity.
  10. 10. motivation to dosomething that has notbeen done before…in thought, action, or beliefAnd must meet some criteria of usefulness
  11. 11. There is little evidence that the ‘toiling genius’ model works.
  12. 12. I could give you all thesciencey terms and jargon…
  13. 13. but I hatedoingthat.Instead…
  14. 14. Creativity is,to a very large extent, Scientific.
  15. 15. Random is not what you think it is.
  16. 16. “Truth is stranger thanfiction, but it isbecause Fiction is obliged to stick to possibilities;Truth isn’t.”
  17. 17. Yaynerds!
  18. 18. Yaynerds! Telling the truth is hard!
  19. 19. anecdote is not science.The plural of anecdote is notscientific evidence.
  20. 20. So, I’m a scientist.
  21. 21. I went from this…
  22. 22. . . . to this
  23. 23. . . . to this
  24. 24. everyone needs to re-learn how to learn.
  25. 25. Science. Photos
courtesy
of
Tony
Hitchcock

  26. 26. Why science?
  27. 27. &%#!

  28. 28. ✔
approved messaging
  29. 29. because science isrigorous, reliable, & directive.
  30. 30. Why would youwant to engineer a Nobel Prize- winning idea?
  31. 31. Because each represents the most creative,insightful glimpses into the natural world.

  32. 32. Does Creativity Have a Logic?
  33. 33. Science is therational investigationinto the creative.
  34. 34. Science = art =music = literature
  35. 35. A B C 42
  36. 36. This process argues that creativity is a truly random, environmental + (epi)genetic process.
  37. 37. A Z
  38. 38. A Z
  39. 39. This argues for a strictly logical,nearly algorithmic creative process.
  40. 40. What are agreed- upon creative traits?
  41. 41. Independent NonconformistUnconventional Many InterestsHigh Openness High BoldnessCognitive Flexibility
  42. 42. psychopathology.
  43. 43. idea combinations.
  44. 44. How do you measure quality? This is tough. Not gonna lie, even within science it’s hard to agree
  45. 45. 10 yearsor10,000 hours
  46. 46. ✔
approved messaging
  47. 47. 15 40
  48. 48. Does creativityhave a logic?
  49. 49. Does creativityhave a logic? Why do I care?
  50. 50. terrible.
  51. 51. Creativity is a stochastic, constrained behavior.#HellYesScience
  52. 52. unconstrained creativity
  53. 53. constrained creativity
  54. 54. Adding carefully selectedrestrictions increases thelikelihood of creative ideas
  55. 55. Independently replicating others’ results is a significant sign of improving creativity. (IOW Don’t be discouraged.)
  56. 56. Why does[restriction] work?
  57. 57. Why does[restriction] work?
  58. 58. grouped, logical events canproduce behavior that appears devoid of logic.
  59. 59. #DarwinIsTheShit
  60. 60. internal vs external validity do we want scientifically controlled studies… or results that mirror the real world?
  61. 61. internal vs external validity “IRL” meta-analysis, playa!
  62. 62. Successful Creativity isallowing restricted chancegive way to newknowledge.
  63. 63. exposure toanalogy distantformation informationexposure to effective criticalserendipity evaluation skills
  64. 64. “early talent”&sustained productivity ?
  65. 65. H= cT2
  66. 66. Read Voraciously & Widely Allow Ideas to Incubate aka “Prime”
  67. 67. @carylannataylor
  68. 68. √ Price lawdistribution of productivity
  69. 69. Be the person (or community) others feel compelled to tell their ideas.
  70. 70. Your Creativity is LargelyCommunity-Determined
  71. 71. Experts & Creators arenecessary for successful creative communities.
  72. 72. the Paris-Kim hypothesis
  73. 73. 10%Output determines serendipity
  74. 74. 57x
  75. 75. hang aroundreally smart people.
  76. 76. Know thy audience.
  77. 77. Know thy audience. this is bullshit.
  78. 78. Know thy message.
  79. 79. Increase the nerdery in your community.
  80. 80. create thecommunityfor the ideasyou want.
  81. 81. create. nerds.
  82. 82. thank you.@SciencEric
  83. 83. be utterly fascinating
  • LawrencePatrickLimen

    Nov. 16, 2019

Science's understanding of the creative process is much more thorough than people might believe. This is the full version of of lecture on how the creative process is currently modeled and told through a series of stupid pictures.

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