Harnessing Modern Media
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Presentation discussing the growth of social media, current demographic data, Facebook, Twitter, and applicable strategies non-profits, and others, can use to maximize online networking.
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Harnessing Modern Media
- 1. Thomas J. Fox Harnessing Modern Media: How to Optimize Social Networking for Your Organization
- 2. Thomas J. Fox Author, Radio Talk Show Host, Educator, Social Media Advisor, and Producer 2 The Republican Newspaper (MA), By William Burke, April 27, 2009
- 3. Social Networking Principles Increase visibility, Solidify brand position, Engage donors and clients, and Increase traffic across all internet platforms. 3
- 4. What is Social Networking Online conversation supported by online tools
- 5. Social NetworkingPopular Platforms New Social Media platforms are emerging each day Which ones will be successful? Which ones will not?
- 6. This is Social Media Don’t be intimidated, Be Targeted!
- 7. Why is Social Media Important Connection Transparency Powerful Relationships Brand Control
- 9. The media is using, and perpetuating usage of, Social Media
- 10. Internet Users Pew Internet, Internet, broadband, and cell phone statistics 2010
- 11. Who’s Using Social Media? eMarketer, Boomers and Social Media January 2010 Report
- 13. Connections
- 14. Conversation
- 15. Community
- 17. Identify and recruit influencers Find new opportunities Support your services How Can Social Media Help You?
- 18. Build strong relationships How Can Social Media Help You?
- 19. Keys for Social Media Success Experiment Make A Plan Listen Share Teamwork Contribute Patience Proactive
- 20. Experiment
- 21. Make a Plan
- 22. Listen
- 23. Share
- 24. Teamwork
- 25. Contribute
- 26. Patience
- 27. Proactive
- 29. What is Facebook Social Networking site allowing users to interact with friends, family members, brands and causes they care about.
- 31. Sense of Community The average Facebook user Spends 55 minutes a day Has 130 friends
- 32. Every Day 200 million users log in 35 million users update their status 20 million “Like” pages
- 33. Each Month Send 8 friend requests Clicks the Like button 9 times Writes 25 comments Invited to 3 events Member of 12 groups
- 34. Each Month 2.5 billion Photos are uploaded 3.5 million Events are created
- 35. Getting the Word Out Each week 3.5 Billion pieces of content are shared Links News stories Blog posts Press releases Notes
- 36. Continued Growth “Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history.” -- Mashable
- 37. Demographics of US Users Tremendous potential to secure volunteers and donors
- 38. By the Numbers Men between 55 and 65 grew the most out of any group, at 8.8%.
- 39. Why You Need To Be On Facebook “Facebook users are openly sharing their life’s passions, personal interests, and their affinity –- or lack thereof –- for corporate brands, political candidates, and the key public policy stances.” “In effect, they are openly sharing every bit of marketing data a 21st century company covets.” -- Mashable
- 40. Facebook is HUGE! Searched more than sites such as: Amazon, Walmart, Netflix and Google Now the foremost brand name in web searches from U.S. users -- Hitwise.
- 41. Facebook Wants You to “Like” Brands Personalized stickers for businesses 20% or greater increase in connections when advertising Facebook.
- 42. Direct to Action Facebook Page is a good approach to launch a community. Encourage discussion among Likers. Post updates daily or weekly, but be consistent. Direct Likers to any off-site information – press releases, videos, blog posts, etc.
- 43. Engagement Strategies Ask for opinions, insights, compelling stories. Pop quiz… Give thanks
- 44. What’s Going On Welcome page Letters of support Newsletter opt-in Event notices Volunteer opportunities Donations
- 46. What is Twitter Mico-blogging site allowing messages up to 140 characters Messages are call “Tweets” Tweets can be sent via PC, laptop, iPad, and various mobile devices
- 47. Brand Awareness 2008 – 5% of Americans are aware of Twitter 2010 -- 87% of Americans are aware of Twitter
- 48. Tweeting Trends
- 49. Twitter Posts by Hour
- 51. College graduates possess higher motivation to help those in need.
- 52. Building “Followers” Start with who you know Colleagues Clients Vendors Competitors
- 53. Educate
- 54. Retweet
- 56. Interact
- 57. Ask for Help Twitter is a fantastic vehicle to ask for volunteers and donations.
- 58. Thanks
- 59. Be Heard If something catches your attention, comment on it.
- 60. Ask Questions
- 61. Thank You Thomas J. Fox Email: thomfox@thomfox.com Facebook: Thomas J. Fox Twitter: @ThomasJFox Website: www.thomfox.com
- 62. Questions?
Notes de l'éditeur
- Pew Internet, Internet, broadband, and cell phone statistics
- Following up on what appeared to be a slow March, Facebook traffic boomed again in April across demographic groups in the United States. Young adult age groups contributed the most, with women ages 18 to 25 leading in numeric growth. Overall, the site grew from 113 million to 120 million monthly active users.
- Relatively speaking, the number of younger women and men on the site didn’t grow by that much.Meanwhile, the fact that Facebook is more female than male (by 55% to 45% or so), has suggested that there have been men out there who haven’t joined. Especially older men. Many more of them joined last month than we’d been seeing in recent months, leading to a big surge in the growth rate. Men between 55 and 65 grew the most out of any group, at 8.8%.
- “Facebook” as a root search term commands 2.8% of all brand-related searches
- “Facebook” as a root search term commands 2.8% of all brand-related searches
- If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
- If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
- Especially if that mention is favorable, don’t be shy about tweeting thanks, tips or promotions to someone who’s shown your brand some Twitter love. Most of the time, users are surprised and delighted to find a name brand in their stream of replies. Exercise caution, however, when engaging with users who’ve made negative comments. Those conversations can go very well, or they can backfire. Always remain empathetic but professional.