Kentico CMS provides exposes a friendly URL addresses that provides web sites with better SEO visibility and full control of their exposed URL’s. This process is based on a URL rewriting engine that displays the correct page based on a specified friendly or smart URL. Once the page is processed by the URL rewriting engine, the rendered HTML is sent to a set of output filters. These filters applied allow developers to make changes to the HTML before it is sent to the browser. In this webinar we will examine this process and the ways that it can be used to build your site.

1. URL Rewriting and Output Filters Thomas Robbins thomasr@Kentico.com http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx Kentico_CMS trobbins

2. Session Agenda The Power of Friendly URL’s URL Rewriting Engine Output Filters

3. The Power of Friendly URL’s

5. E-mail queue

6. Event Calendar

7. Event Log

8. Export/import web sites or selected

9. Flexible content hierarchy

10. Flexible navigation

11. Forms authentication

12. Forums

13. Friendly (smart) URLs

14. Friends

15. Full source code

16. Full-text search

17. Fully customizable

18. Geo mapping (Google Maps)

19. Google sitemap

20. Groups

21. IE 6.0, IE 7.0 FireFox 1.0.5+, Mozilla 7.1+, Netscape 7.1+, Opera 7.52+ support

22. Image gallery

23. Incremental deployment of site changes

24. installation and database

25. Integration with custom user and role database, external authentication

26. Linked documents

27. Management and publishing of

28. Media library

29. Memory management

30. Message boards

31. Messaging

32. Multiple languages

33. Multiple sites using single code

34. Newsletters

35. Notifications

36. On-line forms (BizForms)

37. On-line users

38. PayPal support

39. Personalized content

40. Personalized editor

41. Polls

42. Portal engine

43. Preview before publish

44. Recycle Bin

45. Report Abuse

46. Reporting

47. Re-use content on several pages

48. Roles and Users

49. RSS feeds

50. SEO

51. Scheduled Tasks

52. Spell-checker

53. Starter Sites

54. Taxonomy - Categories, Tagging

55. Time-zones support

56. UI Personalization

57. URL aliases

58. User contributions

59. User management

60. User registration and secured pages

61. Web analytics

62. Web farm support

63. Widgets

64. Windows authentication

65. Windows Live ID authentication

66. Workflow

67. WYSIWYG, browser-based editing

68. XHTML, CSS layouts, W3C WAI

69. Youtube integration

70. 200 built-in web parts

71. Active Directory integration

72. AJAX support

73. Approving documents

74. Authorize.NET

75. Avatars

76. Bad words

77. Badges

78. Banned IP addresses

79. Blogs

80. Booking System

81. Branding

82. Complete documentation of the CMS

83. Content and object staging

84. Content locking (check-in/check-out)

85. Content Rating

86. Content/design separation

87. Controls caching

88. Custom document types

89. Custom document types with

90. Custom event handlers

91. Custom fields

92. Custom tables

93. Custom web parts in C# and VB.NET

94. Customizable Menu

95. Customizable page templates

96. Customizable permissions

97. Customizable settings

98. Deployment on shared hosting

99. Document-level permissions

100. Drag-drop development

101. Dynamic site map

103. Contain punctuation and identifiers

104. Why you should be concerned

105. Difficult to type – typos are common

106. Don’t promote usability – Difficult to remember and provide no clue to a user as to what the resource is

107. Security risk – Classic front door attack on modifying the URLS’s

109. SEO Friendly

111. URL Rewriting Engine

112. Assembling the Page

113. The Page Call Stack Application_AuthorizeRequest: Fired when the security module has verified that a user can access resources

114. System Wide Settings

115. Output Filters

116. Setting Output Filters

117. Output Filters Helps with user input errors Applied to rendered HTML code Pages can be excluded in Site Manager -> Settings -> Output Filter

118. Upcoming Activities April 27, 2010 - April 29, 2010 - Internet World 2010 May 01, 2010 - Toronto Code Camp 2010 May 04, 2010 - May 06, 2010 - J.Boye Conference May 11, 2010 -10-11AM PST - Kentico Webinar: Technical Learning - What’s new with Kentico 5.5? June 07, 2010 - June 10, 2010 - Microsoft Tech·Ed North America July 11, 2010 - July 15, 2010 - Microsoft Worldwide Partner Conference Technical Learning Session Request – thomasr@kentico.com Don’t forget the Kentico Developer Newsletter!

119. Questions Thomas Robbins thomasr@Kentico.com http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx Kentico_CMS trobbins