Say hello to the new PlayFab!
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With PlayFab it’s like getting a visit from the game operations fairy. Only PlayFab can deliver the speed and agility you demand for your game development and live game operations. Isn’t it time to stop reinventing the wheel and get a complete game operations platform for your game? * How to use PlayFab to get all the benefits of a working backend from day one of your development. This includes cross platform player authentication, virtual economy, matchmaking and more. * How to manage and optimize your game post launch to improve conversion, retention and revenue out of the box with the PlayFab game management tools.
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Say hello to the new PlayFab!
- 1. a Platform-as-a-Service company Say hello to the new PlayFab Scott Willoughby Director of Game operations success Thom Robbins Director of Marketing
- 2. “The single greatest predictor of success and of sustainable competitive advantage in this business is live game operations.” – Owen Mahoney, CEO, Nexon
- 3. APIs Web Tools Partnership Education + Live ops tools and dashboards (Mission control for the whole team) Back-end services (Cross-platform, one-stop shop) + Integration with other partners (Building out the full ecosystem) All-in-one platform to build, launch, and grow. and more ... What is PlayFab? July 17, 2015 2
- 4. Build game Launch The old days… July 17, 2015 3
- 5. Build game Build backend Build tools for ops team Segment & target customers Deploy servers Business intelligence Offers & Promotions Update content Host in-game events Customer service Nowadays… July 17, 2015 4 Business intelligence User Acquisition Launch
- 6. Oregon Availability Zone BAvailability Zone A Cross-zone storage Architecture Overview July 17, 2015 5 AWS cloud: PlayFab Web Services Amazon Route 53 (3.playfabapi.com) Amazon EC2 (API handling) Matchmaker Instance Instance Game Server Monitor DynamoDB Amazon RDS Amazon S3 Amazon Redshift Reports service Instance Logs Tokyo Amazon EC2 (API handling) Elastic Load Balancing Game Client Game Manager (Dashboards) Amazon EC2 (Virtual game servers) Virginia Amazon EC2 (Virtual game servers) Sydney Physical game servers Physical game servers Amazon EC2 (Virtual game servers) Matchmaker Instance
- 7. PlayFab benefits July 17, 2015 6 Better Faster Cheaper Developers • Best-in-class technology • Proven solution • Fully documented • Back-end engineering talent • Continual improvements • Baked-in best practices • Learn from other games • Available immediately • Less testing needed • No need to hire a new team • No up-front engineering cost • Volume of scale • Amortized costs Publishers • Share tools across games • Share players across games • Less risk • Training for new developers • Share lessons across games • All funding goes to game • No tech support costs 6
- 8. - 20,000 40,000 60,000 80,000 100,000 120,000 $- $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 Cost of building yourself Cost of using PlayFab DAU (DIY) DAU (w/ PlayFab) Half the cost of DIY July 17, 2015 7 Pre-launch Launch Steady-running Sunset Total Costs: DIY: $543K PlayFab: $262K DIY: $206K PlayFab: $13K (plus faster time to market) Assumptions: 100K Peak DAU 95% DAU decay rate Cost per HC: $130K / yr Cost per DAU (DIY): $0.0015 Cost per DAU (PlayFab): $0.004 Head count DIY: 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 0.5 0.5 0.5 0.5 0.5 0.5 HC PlayFab: 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
- 9. Demo July 17, 2015 8
- 10. APIs
- 11. Complete set of backend services Player Accounts • Authentication • Profile Management • Account Linking Data Storage • Per player • Per title • Per character (under one player) • Files / CDN delivery Commerce • Catalog Management • Virtual Currencies • Player Inventory • In-game Purchasing • Receipt validation (Apple/Google/Amazon) • Marketing and Promotion In-game Marketing • Push Notifications • In-game Messaging Product Management • Analytics and Reporting • Customer Segmentation • Customer Support Tools • Abuse Reporting and Banning Social • Friends Lists • Player Chat • Leaderboards • Game forum integration Multiplayer • Photon integration (real-time / turn-based) • Matchmaking • Custom game server hosting • Server monitoring Game logic • Server-hosted JavaScript July 17, 2015 10 The last API you’ll have to integrate into your game…
- 12. Some of the PlayFab Web APIs Client Server Authentication Title-Wide Data Management Shared Group Data Authentication • AddUsernamePassword • GetCatalogItems • AddSharedGroupMembers • AuthenticateSessionTicket • LoginWithAndroidDeviceID • GetStoreItems • CreateSharedGroup Account Management • LoginWithFacebook • GetTitleData • GetSharedGroupData • GetUserAccountInfo • LoginWithGameCenter • GetTitleNews • RemoveSharedGroupMembers • SendPushNotification • LoginWithGoogleAccount • AddUserVirtualCurrency • UpdateSharedGroupData Player Data Management • LoginWithIOSDeviceID Player Item Management Server-Side Cloud Script • GetLeaderboard • LoginWithPlayFab • ConsumeItem • GetCloutScriptUrl • GetLeaderboardAroundUser • LoginWithSteam • GetUserInventory • RunCloudScript • GetUserData • RegisterPlayFabUser • RedeemCoupon • GetUserInternalData • SendAccountRecoveryEmail • SubtractUserVirtualCurrency • GetUserReadOnlyData Account Management • UnlockContainerItem • GetUserStatistics • GetAccountInfo • StartPurchase • UpdateUserData • GetPlayFabIDsFromFacebookIDs • PayForPurchase • UpdateUserInternalData • GetUserCombinedInfo • ConfirmPurchase • UpdateUserReadOnlyData • LinkFacebookAccount • PurchaseItem • UpdateUserStatistics • LinkGameCenterAccount Friend List Management Title-Wide Data Management • LinkSteamAccount • AddFriend • GetCatalogItems • UnlinkFacebookAccount • GetFriendsList • GetTitleData • UnlinkGameCenterAccount • RemoveFriend • SetTitleData • UnlinkSteamAccount • SetFriendTags Player Item Management • UpdateEmailAddress IOS-Specific APIs • AddUserVirtualCurrency • UpdatePassword • RegisterForIOSPushNotification • GetUserInventory • UpdateUserTitleDisplayName • ValidateIOSReceipt • GrantItemsToUser Player Data Management Matchmaking APIs • GrantItemsToUsers • GetFriendLeaderboard • GetCurrentGames • ModifyItemUses • GetLeaderboard • GetGameServerRegions • SubtractUserVirtualCurrency • GetLeaderboardAroundCurrentUser • Matchmake • GetUserData • StartGame Matchmaking APIs • GetUserReadOnlyData Android-Specific APIs • NotifyMatchmakerPlayerLeft • GetUserStatistics • AndroidDevicePushNotificationRegistration • RedeemMatchmakerTicket • UpdateUserData • ValidateGooglePlayPurchase Steam-Specific APIs • UpdateUserStatistics Analytics • AwardSteamAchievement • LogEvent July 17, 2015 11
- 13. Cloud Script July 17, 2015 12 Applications include: • Granting player rewards • Validating player actions • Resolving interactions between players • Managing asynchronous game turns PlayFab’s Cloud Script lets developers run server-based code without a dedicated game server. • Easy upload of JavaScript custom logic • Separate game logic from the client, allowing easy updates • Make changes to your game without re-certifying • Server authentication protects against client-side cheating
- 14. Multiplayer Server Hosting • For multiplayer games with higher performance needs, PlayFab offers dedicated hardware servers. • Global datacenter coverage for low latency • Server-specific APIs for security • Manage and monitor servers and builds within the Game Manager • A combination of monthly leases and flexible auto-scaled virtual servers gives low-cost reliability July 17, 2015 13
- 15. WEB TOOLS
- 16. Mission control for your entire live operations team: developers, designers, product managers, customer service reps, and more. With one tool you can configure, launch, manage, and optimize all your game titles in one spot. Game manager
- 17. Built-in Business Intelligence July 17, 2015 16 PlayFab automatically captures the most important player events, as well as any custom events games generate. Data can also be analyzed by 3rd-party BI tools such as Tableau or direct SQL queries. All the data needed to increase engagement, retention, monetization. Or exported via Segment.com to hundreds of other 3rd-party services. Our advanced analytics provides segments, cohort analysis, correlation, behaviors, and many other key monetization features.
- 18. PARTNERSHIPS
- 19. Key Partnerships July 17, 2015 18 Authoring Distribution Live Ops COVER FIRE
- 20. EDUCATION
- 21. Easy adoption by any game developer July 17, 2015 20 Full set of support resources makes it easy for any developer to quickly start using the PlayFab platform. Getting Started Guides SDKs for popular tools Full documentation + Full-time developer relations team ++
- 22. Upcoming webinars Thursday July 30, 2016 (10-11 am PST) Game operations Fundamentals http://bit.ly/1O7nnid Thursday August 13 (10-11 am) Player communication best practices http://bit.ly/1MuVRL8 Have a topic you are interested in? Request it by sending an email to webinars@playfab.com
- 23. Trusted by hundreds of developers July 17, 2015 22 • More than 6000 game developers using the PlayFab SDK • 17 titles now live (w/ more than 10 million total registered players) • Integrate at any point of your game’s life cycle
- 24. A few customer examples July 17, 2015 23 “Steambirds Forever” Spryfox/Backbeat PC - Unity “PlayFab's services remove the risk of the backend, allowing our teams to concentrate on our games and what makes them unique.” - Robert Morgan, President/Founder, Backbeat Networks Expected release: Mar 2015 “Z.” Downward Viral Mobile/ PC Expected release: Q1 2015 “ARX” Funkoi Mobile / PC / Vita Collectible card & puzzle game “Downward Viral chose PlayFab due to its exhaustive suite of current and upcoming features, as well as its highly accessible support team. In our research, there was no other backend-as-a-service as robust as PlayFab.” - Sebastian Haley, Creative Director, Downward Viral “PlayFab has been awesome to work with. Not only are they fast, responsive and listening to our feedback, their technology is mature and is exactly what we need so we can focus on making even better games.” - Daniel Jeppsson, Founder, Funkoi LLC “Loadout” Edge of Reality PC / PS4 First Person Shooter Released: Jan 2014 Peak users: 307K DAU, 30K CCU “PlayFab played a critical role in the success of ‘Loadout’. We could not have made it into the top 10 on Steam, or managed our upcoming PS4 launch, without their help.” - Rob Cohen, CEO, Edge of Reality Dave & Buster’s Mobile Expected release: Feb 2015 “We had an idea for a new mobile game business model, but building a backend from scratch to test it out wasn’t feasible. Thanks to PlayFab’s platform-as-a-service, we were able to launch a pilot without any upfront infrastructure costs.” - Kevin Bachus, SVP, Dave & Buster’s Expected release: Jan 2015 “NovaBlitz” Dragon Foundry Mobile Expected release: Q3 2015 “Coming out of Wizards of the Coast, where we worked on Magic: the Gathering, we know about trading card games. We also know how challenging it is to build and operate a successful free-to-play game. We could have built our own backend, but it would have been a big distraction – this way we can launch sooner, save money, and lower the risk.“ - Paul Barclay, GM, Dragon Foundry
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