Special AICPA webcast session featuring research about the top issues facing young professionals.

1. 111
The Top Seven Issues Facing
Young Professionals
Presented by:
Tom Hood, CPA, CITP, CGMA
CEO
Maryland Association of CPAs
Business Learning institute

2. Moderator: Tom Hood
• Named as fourth Most Influential in
Accounting by Accounting Today Magazine
• Top 150 Influencer by Linked-In
• Top 25 Influencers in Learning & HR by HR
Examiner
• Top 25 Public Accounting Thought Leaders
by CPA Practice Adviser
• Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum,
Performance Management /XBRL,
Leadership & Generations
Tom Hood, CPA, CITP, CGMA
CEO
MACPA www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

3. Download today’s slides at …
www.SlideShare.net/thoodcpa

4. Join the conversation
http://macpa.cnf.io
Respond to a Poll
Ask a Question

5. Our research methodology #MBSN
MACPA NewYoung Professional Network collaborating to identify issues

6. Top Seven Issues - 2012
1. Information overload (including accounting and tax
complexity)
2. Work / life balance
3. Generational issues and communications (including
upper management not sharing knowledge with the
younger generation)
4. Developing networking skills
5. Keeping up with technology -- especially the cloud
6. Finding career guidance
7. Understanding social media benefits
CPA Success blog post http://cpa.tc/1ef

7. Top Seven Issues - 2008
1. Bridging the "gap" between college and the "real
world."
2. Under-developed skill sets (see more below).
3. Work-life balance.
4. Limited networking opportunities.
5. Intimidation from bosses (partners and CFOs).
6. CPA exam (time, support, information).
7. Lack of a voice within the profession.
CPA Success blog post http://cpa.tc/2w2

8. The New Normal - VUCA

9. Information Overload = Filter Failure
The answer – social media & collaboration

10. Work / Life Balance Doesn’t Exist
The answer – know thyself & work/life integration

11. Generational Issues
• Tone at theTop
• Cross generation meetings
• Communication with Feedback frequently
• Trust & try
• Openness
• Embrace technology
• Build on strengths

12. Generational Issues - Resources
Blog Post http://cpa.tc/2un
Blog Post http://cpa.tc/2vz
Slideshare http://cpa.tc/2w4
Bottom line - Connect & Collaborate
Great ideas can come from anywhere!

13. Networking
• Build competency in “non-sales selling”
• Use your professional association and CPE events to plan serendipity
• Social media (again!)

14. Keeping Up WithTechnology
http://www.macpa.org/blog/category/6/technology-social-media

15. h"p://cpa.tc/2qh
theBounce
10,000 hour rule
Finding Career Guidance

16. T
Source: Research from CPA Horizons 2025 Project & the Business Learning Institute

17. Understanding Social Media Benefits
X
http://cpa.tc/2wa
http://cpa.tc/2wb

18. “In
a
period
of
rapid
change
and
increasing
complexity,
the
winners
are
going
to
be
the
people
who
can
LEARN
faster
than
the
rate
of
CHANGE
and
faster
than
their
COMPETITION.”
-­‐
Tom
Hood,
CPA.CITP.CGMA
7/15/13
T

19. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com
Follow me on:
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ü Second Life avatar name: Rocky Maddaloni