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Similaire à Vw ser hook logic pilot overview
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Vw ser hook logic pilot overview
- 1. VW Hook Logic Pilot Program South East Region
- 2. What does HookLogic do for the Auto Industry? HookLogic’s platform is designed to generate additional walk-in traffic that results in incremental sales, at an exceptional ROI. We’re not a lead provider, we’re a Show Provider Prospects Touched by Prospects Who Visit Prospects Who All of Your Marketing Your Showroom Buy Before With HookLogic Incentive © 2012 HookLogic
- 3. Web2Show: Websites and 1st Party Leads © 2012 HookLogic
- 4. VW South East Region Pilot Program © 2011 HookLogic
- 5. Features of Web2Show What makes Web2Show Unique: • Target based on your customer’s geographic region • Exclusion within your dealership showroom and “backyard” • Behavioral Targeting of incentive overlay • Triggered links for specific marketing campaigns © 2012 HookLogic
- 6. Web2Show Generate incremental leads for targeted follow up and understand which walk-ins are coming from your website. Historic Performance Results: Before Web2Show 100 Internet Leads a month 17-20% Closing Ratio Cost per Incremental Sale: $180-$250 After Web2Show 160 Internet Leads a Month 22-25% Closing Ratio (over 20% increase) Up to 45% “Show” rate Cost per Incremental Sale: $80-$120 © 2012 HookLogic
- 7. Case Study: The Suburban Collection Program Goal: • Drive qualified leads to dealerships for test drives Implementation Strategy: • Target offers to dealer website visitors demonstrating in-market shopping behavior • Implement an overlay offering an incentive on key pages, like dealer inventory pages • Capture key customer data on overlay form; deliver incentive (gift card) after a test drive Performance Results: • Of all leads generated and offered incentive, nearly 37% Overlay Unit completed a test drive • Nearly 50% of incented leads who completed a test drive purchased a vehicle from The Suburban Collection “This has convinced the biggest skeptics, and proved that targeted incentives work. Originally, we were concerned that these might just be leads we would have already gotten. However, after reviewing site traffic, it was clear that the sales driven by HookLogic were incremental.” Printable Coupon -- Daniel Boismier, Internet Director, The Suburban Collection © 2012HookLogic
- 8. Coupon Redemption and Fulfillment Process Customer visits Dealership and Sales Manager, ILM, or receptionist Customer Receives Gift Card by Mail in 2 presents Coupon to Sales Manager Redeems Coupon using HookLogic’s 30- weeks second Redemption Tool • HookLogic’s web-based tool allows for easy Coupon Redemption in 30-seconds • HookLogic manages the entire Gift Fulfillment and Shipping process • Dealer only pays for Customers who actually visit Dealerships • No pre-purchasing of Gift Inventory is required © 2012 HookLogic
- 9. Coupon Redemption and Fulfillment Process First in the automotive industry to offer Apple Passbook integration. © 2012 HookLogic
- 10. HookLogic Incentive Fulfillment Process Incentive Fulfillment Process: • HookLogic delivers incentives when codes are validated; No gift cards onsite • Gift cards are mailed directly to the customer within 2-4 weeks of redemption • Customer receives a mailed gift card with the words “Incentive Network” on the white envelope The following are incentives for VW SE Region: • $35 Prepaid MasterCard • $35 Starbucks Card • $35 Target Card Incentive offers were chosen based off data showing high success rates for these vendors in your geographical location © 2012 HookLogic
- 11. Analytics that prove positive ROI Measure Key Metrics • Number of walk-ins by offer or dealership • Percentage of prospects with a code that visit the dealership and take an action • Number of Incentive Coupons generated (Leads/Coupons) • Incented customers that walk into the dealership with offer coupon (Walk-ins) • Integrate with sales data to analyze cost per sale Optimize Incentive Campaigns Testing multiple offers • Starbucks • MasterCard • Target Enterprise Reporting Included • Automated reporting every Monday via email • Report received on first Monday after product activation • Customized reports available • Real-time reporting accessible 24/7 within the User Interface Historic Performance Results • 2-4% of users who see the offer fill out the form • More than 30% of coupon holders visit the dealership • 55-85% of the dealership visitors purchase a vehicle (Show-to- Close) • Average Cost Per Sale = $115 - $135 Web based reporting 24/7 © 2012 HookLogic
- 12. Differentiate and Win • How does my dealership win the moment of truth? • How can you stand out and secure more sales? Hi, thanks Hi, thanks for for visiting! visiting! Hi, thanks for visiting! © 2012 HookLogic
- 13. Winning OUR Moment of Truth Here’s what our clients are saying… “This has convinced “We have discovered that not only is the HookLogic the biggest skeptics, technology an important part of our website strategy, but and proved that is also very effective in our Event Marketing Campaigns, Microsite Campaigns and Permission Based targeted incentives Marketing. We use it to attract clients to our showrooms work.” and to anchor appointments … perhaps, one of the best things we have done in a long line of eBusiness – Daniel Boismier, Internet Director, The Suburban Collection strategies over the past few years!” Honored as a finalist in: –Shaun Kniffin, Director of Internet Sales and eBusiness Development Germain Motor Company As seen in: © 2012 HookLogic
Notes de l'éditeur
- HookLogic suite of solutions help dealers, OEMs, and listing sites win the moment of truth; when a shopper is looking to make a decision on what car to buy and where to buy it from.
- And here is a reminder why what makes AutoHook’s Web2Show different: Your dealership canTarget based on your customer’s geographic region and Polk Market Share data. You will also be able to exclude customers on your dealership showroom and in your backyard.Web2Show can even delay the incentive based on time on your website or specific page views. We can also include behavioral targeting and triggered links for specific marketing campaigns.
- And those results are not foreign to our dealers. When you target the right website visitors that are down funnel and execute better than your competition, great things happen. Web2Show supercharges your websites and 1st party lead opportunities and drives more customers into your showroom, in most cases, over a 50% increase, a higher closing ratio, which pushes your market share higher and your cost per sale is lowered.
- And we have multiple case studies over a 5 year period to prove it. Prior to adding Web2Show, our dealers typically see a lead to show ratio of 16-18% and a closing ratio of around 12-15%. With Web2Show, our show ratio averages over 30% and closing ratios exceeding 22%. It’s simple, if you put customers in the showroom, salespeople will sell them cars.
- And when AutoHook drives more customers into your showroom, we WONT ask you to change your process. When a customer walks in with our unique 8 digit redemption code, your team can utilize either our web-based redemption tool or mobile apps for iPhone, iPad, or Droid. It takes less than 30 seconds for your salesperson, manager, or receptionist to scan the bar code to handle the redemption process and HookLogic handles the rest. Whether you want your customer to enjoy instant fulfillment or a mailed incentive, our team will be able to point you in the right direction. With over 100,000 redemption transactions, HookLogic is the industry leader.
- And HookLogic has another first in industry announcement. We are the very first in the auto industry to offer Apple Passbook integration and a convenience for your customers who use an iPhone.
- With everything automated these daysand every dealership using similar CRM systems, how can you differentiate your dealership from your competitors? By leveraging Big Data, including your own, and executing better than your competitors with AutoHook’s suite of Products
- So how you are currently winning your moment of truth with your customers? We win our moment of truth for our dealers every single day with increased performance with our dealers who are selling more cars. Now its time for you to join them. Just go to www.lead2show.com/mobile on your mobile device to contact us. We will even reward you for your time. HookLogic, winning the moment of truth.