Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009
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The document discusses innovating tourism product development by focusing on the visitor experience rather than individual assets. It recommends treating the experience as the asset and developing products around memorable experiences that deliver value for visitors' time and money. A case study of The Poachers Way is presented as an example of a regional approach to product development centered on unique experiences. Councils are advised to engage industry and support operators in consistently delivering high quality experiences that distinguish the destination and satisfy visitors.
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Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009
- 1. Turning tourism assets into products: Innovating your thinking Todd Wright – March 2009
- 5. Excel is not a tourism product development tool!
- 6. Local councils need to innovate their thinking around the idea of product development
- 14. The Poachers Way a regional product development approach
- 22. Continue to innovate Todd.wright@threesides.com.au View this presentation online at: www.threesides.com.au