Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
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An introduction to Twitter for Training and Development organisations. Originally presented by Todd Wright @threesides to the ACT Branch of the Australian Institute of learning and development. Overview: > Social media usage and Connected consumers > Australia + Twitter in 2012 > Twitter Terms > 5 ways to enhance your learning efforts > Making good choices >Useful tools for Managing and evaluating >Twitter and social media To do list The get started Twitter to do list included: 1. Create a personal twitter account 2. Customise and personalise 3. Search for people and orgs to follow 4. Post your first tweet and break the ice 5. Find useful info to share and retweey 6. Discover topics via #tags 7. Evaluate the opportunity for your organisation and take on twitter for your business
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Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
- 1. Introduction to Twitter for Training and Development Organisations Australian Institute of Training and Development ACT July 2012 – Wisdom Learning Canberra Todd Wright www.threesides.com.au
- 2. The fastest, simplest way to stay close to everything you care about. Twitter.com
- 4. Overview • Social media usage and Connected consumers • Australia + Twitter • Twitter Terms • 5 ways to enhance your learning efforts • Making good choices • Managing and evaluating • To do list
- 5. Social Media Usage
- 6. 62 % Aussie Internet users who have gone social Source: Nielsen Nov 2011
- 7. 7 hrs & 30 mins each week ‘invested’ Source: Nielsen April2012
- 8. 217
- 9. Australia + Twitter
- 10. • 1.8 million Australian users • 66% of Australian Twitter users are male and 34% female. (US 52% M/ 48% F) • 34% of Australian users are aged 45 – 54 • 1 in 6 facebook users Tweet • The 45 – 54 range is the most well- represented age group on Twitter in Australia, totalling 34%. • 67 million Twitter page views AUS/month (margin media april 2012)
- 11. Global flows of tweets http://mashable.com/2012/01/09/tweets-by-country/
- 12. 1 billion tweets every 5 days worldwide in 2011
- 13. Are you techy?
- 14. It’s not about technology..
- 15. It’s still about people (right?)
- 16. The ‘three sides’ to social marketing LISTEN EVALUATE PARTICIPATE • Build your network - LISTEN •Engage with your community - PARTICIPATE •Track and analyse - EVALUATE
- 17. Social Media Tools
- 19. x
- 20. #Twitter Terms
- 21. SanFrancisco 2006 Username Profile Pic # (Hash Tags) 140 characters Follow Tweet Retweet Direct messages Trends
- 22. March 21st 2006 – the first tweet
- 24. 5 ways to enhance your Training and Development work with Twitter
- 25. #1 Discovery (people, organisations, information)
- 26. #2 Ideas and Inspiration (content, opinion, insight)
- 27. #3 Support an Event (Before, during, after)
- 28. #4 Be a thought leader (create, share, influence)
- 29. #5 Stay connected (students, trainers, RTO’s, institutions)
- 31. Developing our ‘Social media’ voice • Talk like a person – not a brochure • Sound like your business and yourself • Add value to the discussion • Work out when you need to respond and when you don’t
- 32. Things to avoid • Selling and shameless promotion • Negativity • Being a recycling centre • Slow responses • Asking questions without replying • Over posting • Talking about yourself • Not setting a time budget
- 41. Twitter – TO DO LIST 1. Create a personal twitter account 2. Customise and personalise 3. Search for people and orgs to follow 4. Post your first tweet and break the ice 5. Find useful info to share and retweey 6. Discover topics via #tags 7. Evaluate the opportunity for your organisation and take on twitter for your business
- 42. Social media – TO DO LIST 1. Set your objectives 2. Pick your platform 3. Create great content 4. Engage in multiple ways 5. Budget your time 6. Evaluate and adapt 7. Enjoy the experience
- 43. Remember: Make it more about them than you.
- 44. @threesides Let’s do it.