The document outlines 10 reasons why brands should consider using Snapchat for marketing. It notes that Snapchat has over 100 million users, many of whom are younger, mobile audiences that brands want to reach. Some key benefits highlighted include the ability to easily engage audiences on Snapchat through contests and videos, target campaigns to specific demographics, and build a brand voice through more personal interactions. The document ultimately argues that Snapchat provides a large potential audience and fun ways for brands to connect with customers.

2. With so many social media platforms, it can be hard to keep
track of where and how to best market to your audience.
Here are ten reasons why you should consider using Snapchat to
help you understand if it's a good fit for your brand strategy

3. 1. Mobile devices are slowly taking over the marketing world
Over 50% of people in the United States use their mobile device more than desktop to
stay on top of trends and research products. Snapchat's a great way to reach that
audience easily, particularly younger users - more than 60% of U.S. 13 to 34 year-olds
are Snapchatters, according to the research.
2. Target your campaigns
While Snapchat doesn't have a ton of targeting methods, they're user friendly and
simple enough that you can find your main audience
3. Easily engage your audience
You can run a campaign where your audience takes a snap with your product, watches
a video for a promo code, or you could hold a contest. Opening a dialogue between
you and your customers will allow them to see your business as more than just a
place.

4. 4. Users have a choice
Unlike many other advertising methods, Snapchat doesn't force an ad repeatedly in
front of an audience. Therefore, the users who do view your ad will have a better
experience and a more positive brand association.
5. Made for mobile
Snapchat was created with mobile phones in mind. That means that your video will
show in fullscreen when vertical, unlike Youtube or Facebook. Your ad won't be tiny
and your viewers will be able to easily enjoy your snap
6. Over 100 million Snapchat users
As noted in point one, with the target age bracket for Snapchat being between 13 and
34 years old, there's a fair scope for finding the correct audience for your product or
service. One hundred million is a large audience for you to market to - don’t keep
them waiting.

5. 7. One of the fastest growing social networks
Social media is constantly changing. As of right now, your business could be ahead of
the game and marketing to a large group of users, as advertisers have not yet flooded
Snapchat with their marketing messages (as has occurred on some other platforms).
8. Create your brand voice
If you don’t already have a brand voice and you're working hard to create one,
Snapchat's a great place to do so. Through the intimacy of snaps, you can type or talk
with your audience and get real feedback as to what they want and expect from your
business.
9. Take people behind the scenes
Sometimes, people want to know the detail of how you create your product or
provide such a great service. By sending snaps of what goes on behind the scenes,
you're giving your customers the answers they crave. This can help build a strong
relationship and keep them coming back to your business.

6. 10. Grant access to your live events
Whether you're launching a new product or you're at a trade show, including your
audience in these fun events is a great way to make them feel included and special.
It's also another way to trend when you're at a big name event.
As outlined read, there are many reasons why Snapchat is a great platform for
reaching your audience. Running a Snapchat campaign makes it possible to access
millions of consumers and engage with them as well.
You can have fun and build a brand while doing it.

7. 10. Grant access to your live events
Whether you're launching a new product or you're at a trade show, including your
audience in these fun events is a great way to make them feel included and special.
It's also another way to trend when you're at a big name event.
As outlined read, there are many reasons why Snapchat is a great platform for
reaching your audience. Running a Snapchat campaign makes it possible to access
millions of consumers and engage with them as well.
You can have fun and build a brand while doing it.