While signs of advertising are detected in ancient eras, its biggest boom came around the mid-19th century in capitalist economies, through the use of newspapers and magazines.
Radio and television commercials during the 20th century increased the saturation of ads, covering every bit of blank space possible with marketing campaigns. The 21st century is no exception to the evolution of commerce.
Social media is now the leading platform for advertising. If you're business is still focusing on traditional forms of marketing, your campaign is officially outdated.
2. Radio and television commercials during the 20th century increased the
saturation of ads, covering every bit of blank space possible with marketing
campaigns. The 21st century is no exception to the evolution of commerce.
Social media is now the
leading platform for
advertising. If you're business
is still focusing on traditional
forms of marketing, your
campaign is officially
outdated.
While signs of advertising are detected in ancient eras, its biggest boom
came around the mid-19th century in capitalist economies, through the
use of newspapers and magazines.
3. Consumers have become more resistant.
Like an insect whose evolution made them
a superbug, immune to repellent, people
have become progressively resistant to
traditional forms of advertising. The
overload of exposure has resulted in
consumers seeing right through marketing
strategies.
People don't want to feel like they're being sold to, which means companies
need to get creative.
4. Social media provides powerful opportunities for new campaigns.
While print and commercial ads are limited in time, space, and money, social
media platforms can break through these barriers. Strategies can include:
User Generated Content – users promoting the brand, so the brand doesn't
have to, generating word-of-mouth reliability.
Brand Influencers – influential personalities connect with your target
audience, producing organic growth.
Trust and Transparency – gaining loyalty of consumers by being open and
honest about who you are, and what you provide.
Artificial Intelligence – tools such as chatbots, a conversational interface that
uses text forms to communicate to your following.
5. Social media advertising is imperative for every brand.
For more information on strategies that can boost your success, contact us
so one of our experts can help!
Results show the rapid growth of social
media advertising, confirming the
continual evolution of marketing over
the past couple centuries. Using social
media platforms to advertise your
business will produce a wider reach,
save money, establish 24/7 customer
service, and keep your marketing fresh
and up-to-date.
Business marketing needs to grow at the same rate of technology to acquire and
maintain the interest of their target market.
6. Social media advertising is imperative for every brand.
For more information on strategies that can boost your success, contact us
so one of our experts can help!
Results show the rapid growth of social
media advertising, confirming the
continual evolution of marketing over
the past couple centuries. Using social
media platforms to advertise your
business will produce a wider reach,
save money, establish 24/7 customer
service, and keep your marketing fresh
and up-to-date.
Business marketing needs to grow at the same rate of technology to acquire and
maintain the interest of their target market.