We all know the importance of having a brand presence on LinkedIn but once you’ve set up your company page, it’s tough to know exactly what to do next. Social platforms like Vine, Instagram, and Twitter are great for sharing quick visuals or short status updates but LinkedIn offers brands -- and customers -- a completely different experience. Let’s look at three ways to maximize your brand’s presence on one of the most popular networking platforms on the planet.

1. 3 Ways to Maximize Your Brand’s LinkedIn Presence

2. We all know the importance of having a brand presence on LinkedIn but once
you’ve set up your company page, it’s tough to know exactly what to do next.
Social platforms like Vine, Instagram, and Twitter are great for sharing quick
visuals or short status updates but LinkedIn offers brands -- and customers -- a
completely different experience.
Let’s look at three ways to maximize your brand’s presence on one of the most
popular networking platforms on the planet.

3. Groom your company and showcase pages
One of the biggest things companies overlook when building out their brand
page is neglecting to make full use of all the helpful features LinkedIn has to
offer. Make sure to fill out all the editable fields in your company profile and
include plenty of eye-catching imagery. Is the summary captivating? Does it
include a call to action? Does your page contain several customer contact
options? Attention to detail is crucial to a smart, effective company page because
customers will notice. Don’t forget to build showcase pages to highlight specific
products and services you offer. Customers and leads can follow these sub-pages
to stay updates with news and announcements specific to the products they’re
interested in. In turn, you’ll be able to serve targeted content to specific segment
of your audiences.
Image: Sheila Scarborough

4. Strut your stuff
Use LinkedIn to let customers and potential leads know what your brand is up
to and where it’s headed. Share your successes, post relevant industry news, and
encourage others to engage with you about what’s on their minds. Your LinkedIn
page is also a perfect place for customer testimonials. “One of the most powerful
parts of LinkedIn Company Pages can be found in the Products and Services
page where LinkedIn members can publish reviews of your products and
services… You can feature them on your LinkedIn Company Page, share them
on your website, and so on to extend their reach even further. Don’t expect
people to write reviews. Instead, ask them to do so,” writes Forbes’ Susan
Gunelius.

5. Get your group on
It’s difficult to have long conversations with followers on most social platforms,
but LinkedIn is a perfect forum for this. Customer experience experts encourage
companies to create online communities where customers can gather to chat
about your product, help each other troubleshoot issues, or noodle around best
practices. LinkedIn Groups are a terrific way to bring people together around
your brand. Entrepreneur Lewis Howes points out that LinkedIn Groups are also
ideal for sending weekly messages without the hassle of setting up an email
marketing campaign. “ Instead of having to spend thousands of dollars each year
on email marketing you could simply create a group, and send them a weekly
message for free. The downside to this is you can’t brand your emails they way
you could from a custom email marketing provider, but you can still do some
damage in terms of getting your message out there to your members.”

6. Be a thought leader
Until recently, LinkedIn only allowed a select handful of its users to publish
longform content on its platform. These designated Influencers are widely
considered to be the thought leaders in their industry; when they talk, people sit
up and take notice. The good news is LinkedIn is slowly rolling out a feature to
allow all its users to publish longform content. While longform posts can only be
published on a professional profile (not the company page), the move is still
significant for business owners and CEOs because it provides them an
opportunity to position themselves as thought leaders and contribute their
expertise to conversations happening throughout their industry.
How has LinkedIn helped you grow your business and enhance your brand’s
presence?
Let me know in the comments!

7. Be a thought leader
Until recently, LinkedIn only allowed a select handful of its users to publish
longform content on its platform. These designated Influencers are widely
considered to be the thought leaders in their industry; when they talk, people sit
up and take notice. The good news is LinkedIn is slowly rolling out a feature to
allow all its users to publish longform content. While longform posts can only be
published on a professional profile (not the company page), the move is still
significant for business owners and CEOs because it provides them an
opportunity to position themselves as thought leaders and contribute their
expertise to conversations happening throughout their industry.
How has LinkedIn helped you grow your business and enhance your brand’s
presence?
Let me know in the comments!