When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science. Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.

1. Three Marketing Myths To Ditch In
2018

2. When it comes to figuring out the best way to execute a social media marketing
campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it
early, learn what you can from it, and find ways to pivot or change your approach.
Whether the focus of your social media efforts is on content, search
engine optimization, or inbound marketing, here are three myths about
social media marketing that we all need to ditch in 2018.

3. Myth #1: You Need to Focus More Effort on Content
This is a myth that we see repeated every single day. Quantity isn't the issue when it
comes to content for your blog or social media presence: quality is. Create an
avalanche of content just to give your social media channels the appearance of
activity, and you risk publishing low-quality content that doesn't meet your company's
standards or image. This is the quickest way to lose potential customers.
Instead, examine the data from past posts,
and figure out what kind of content is most
engaging for your fans or followers. Do
your homework on the strategies your
competitors are using successfully.
Leverage content that has performed well
in the past, such as converting a text post
to a video, and re-posting. Figuring out
what kind of content works best for your
audience requires some trial and error, but
keep at it, and you will find the magic
formula that drives engagement.

4. Myth #2: It Only Takes One Person to Handle Inbound Marketing
Particularly for small businesses, it's tempting to fool
yourself into believing that your inbound marketing
efforts can be managed by just one person on your
staff. While one person can be enough to get a
campaign started, it can quickly multiply in scale,
leaving that poor, single employee feeling overwhelmed
and overextended.
Any serious inbound marketing campaign needs to be
tackled by a team, where multiple staff members can
use their unique skills to manage every element of the
campaign. Inbound marketing combines digital media,
SEO, operations and data analysis, and overall strategy,
plus a mix of other elements. No one person can
possibly be expected to manage all of these different
aspects of a campaign, and your efforts will be much
more successful with multiple hands on deck.

5. Myth #3: Effective SEO Means Nothing More than Keyword Optimization
Is your social media and marketing strategy based on any of these myths? We can
help you! Let us share our insight and knowledge with you and your business.
Contact us today!

6. A great example of these shifts?
Keywords are no longer the
biggest factor in determining your
search engine ranking. Natural
language processing allows search
engines to intuit more accurately
what users are searching for, and
as a result, "keyword stuffed"
websites are often penalized.
The art of SEO requires constant shifts in strategy, in response to
change. Google's algorithm is constantly updating, which can make
staying a step ahead of the search engine giant seemingly impossible.

7. A great example of these shifts?
Keywords are no longer the
biggest factor in determining your
search engine ranking. Natural
language processing allows search
engines to intuit more accurately
what users are searching for, and
as a result, "keyword stuffed"
websites are often penalized.
The art of SEO requires constant shifts in strategy, in response to
change. Google's algorithm is constantly updating, which can make
staying a step ahead of the search engine giant seemingly impossible.