A concise and deliberate social media strategy is the key to success when it comes to expanding a client base. Each social media outlet has its own built-in demographic, and it's important to be able to evaluate which site would benefit your business more.

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Which Social Media Outlet Is Right For You?

2. A concise and deliberate social media strategy is the key to success
when it comes to expanding a client base. Each social media outlet has
its own built-in demographic, and it's important to be able to evaluate
which site would benefit your business more.
Below we've broken down the four most popular social media sites
and their key demographics uses

3. With new additions to their algorithms and the added ability to
"promote" your posts among demographics, an active Facebook
presence is necessary for almost any brand/business.
Facebook. It's a well-known fact
that Facebook is the reigning
leader in the world of social
media. Being the world's largest
network has its advantages and
active promotion on Facebook
gives your brand access to a wider
audience.

4. Their user base tends to be younger, and much more interactive than
other platforms. Just as with Facebook, you can promote Instagram
posts as well which is a useful way to increase the scope of your
reach.
Instagram. Instagram is a very
useful tool for brands that are
more visually oriented. If your
business/brand involves a product
or aesthetic, Instagram is a great
platform since its content posting
centers around images.

5. This platform favors shorter, and more creative content as pictures
and videos cannot be viewed for more than 10 seconds. Snapchat is
also a fun way you can give your target audience a behind-the-scenes
look at the daily goings-on of your business.
Snapchat. Businesses are slowly coming to
recognize Snapchat as a viable marketing
tool. The platform itself has grown rapidly
since its 2011 release. Snapchat is another
easy way to reach a younger audience,
which comprises the majority of its users.

6. Twitter. Twitter is a long-
established social media hub,
focusing primarily on brief text-
based content. It has a more evenly
distributed user age-range that
overall makes a higher income.
is a particularly useful tool for businesses
that need more back-links to their sites, or
wish to relay information quickly with
their target audience.

7. Focusing on one or more of these social media platforms is a great
way to expand and connect with your target audience in a way that
actively reflects your brand!
Contact us today for more information on how you can step up your
social media strategy!