Are you hiring the right social media marketing professionals? This spreadsheet quantifies the Digital Reach, Analytical Chops, Market Reach and Content Creation abilities for marketing professionals who are being hired for an Inbound Marketing role. There is a companion blog post called "Are You Hiring the Right Social Media Horses?" by Tom Humbarger that explains the background of this worksheet. The worksheet is also embedded in that blog post. The blog post is available at http://tomhumbarger.wordpress.com/2010/01/26/are-you-hiring-the-right-social-media-horses/.

1. Inbound Marketing Professionals - DARC Factor Scoring Matrix
by Tom Humbarger
Factors
Question D A R C Scoring
Blogging
5 for > 3 years
How long have you been 3 for 1 to 3 years
x x x
blogging? 1 for < 1 year
0 for never
5 for over 100
How many blog posts have you 3 for 25 to 100
x x
written? 1 for 10 to 25
0 for none
5 for > 8x
How many times do you post per 3 for 3 to 5x
x x x
month? 1 for 1 to 2x
0 for none
5 for > 2500
How many visitors does your blog 3 for 1000 to 2500
x x x
average per month? 1 for 100 to 1000
0 for none
Twitter
5 for > 2 years
How long have you been on 3 for 1 to 2 years
x
Twitter? 1 for < 1 year
0 for none
5 for > 1500
How many updates have you 3 for 500 to 1500
x x x
made? 1 for 100 to 500
0 for < 100
5 for > 1500
How many followers do you 3 for 750 to 1500
x x
have? 1 for 100 to 750
0 for < 100
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com

2. Inbound Marketing Professionals - DARC Factor Scoring Matrix
by Tom Humbarger
Factors
Question D A R C Scoring
5 for > 1500
How many people are you 3 for 750 to 1500
x x
following? 1 for 100 to 750
0 for < 100
5 for > 100
What is your average tweets per 3 for 50 to 100
x x
month? 1 for 10 to 50
0 for < 10
5 for > 75% with links
What is the quality of your
x x 3 for 25-75% with
tweets?
links
1 5 if use HootSuite,
for < 25% with links
How do you measure the quality
x x x Bitly or other URL
of your tweets?
tracking
0 if not measuring
LinkedIn
5 for 100%
How complete is your profile? x completion
3 for > 75%
1 for < 75%
5 for > 150
How many connections do you
x x 3 for 50 to 150
have?
1 for < 50
5 for > 7 groups
How many groups do you belong 3 for 3 to 7 groups
x x
to? 1 for < 3 groups
0 for 0 groups
5 for weekly
How frequently do you update 3 for monthly
x x x
your status? 1 for > monthly
0 for never
Are you using any advanced
features like Amazon Reading 3 for Yes
x
List, Slideshare, Twitter 0 for No
connection or blog linking?
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com

3. Inbound Marketing Professionals - DARC Factor Scoring Matrix
by Tom Humbarger
Factors
Question D A R C Scoring
Have you ever used LinkedIn 3 for Yes
x x
Ads? 0 for No
Facebook
5 for very complete
How complete is your profile? x 3 for pertty complete
1 for having an
Is your blog connected to account
3 for Yes
x x
Facebook 0 for No
5 for > 100
3 for 25 to 100
How many friends do you have? x x
1 for < 25
0 for 0
How many Groups or Fan Pages 5 for > 10
x x
do you belong to? 3 for 5 to 10
Have you ever used Facebook 1 for < 5
3 for Yes
x x
Ads? 0 for No
Other Platforms
Have you posted videos on 3 for Yes
x
YouTube or other video service? 0 for No
Have you posted documents on
3 for Yes
Slideshare or other document x
0 for No
service?
Have you posted reviews on 3 for Yes
x
Yelp? 0 for No
Have you used FourSquare or 3 for Yes
x
GoWalla? 0 for No
Have you bookmarked content 3 for Yes
x
on Delicious, Digg or other site? 0 for No
How frequently do you use or
3 for Weekly
review Google Analytics or other x x
0 for < Weekly
web tracking tool?
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com

4. Inbound Marketing Professionals - DARC Factor Scoring Matrix
by Tom Humbarger
Factors
Question D A R C Scoring
5 for Expert
How would you characterize your 3 for Experienced
x
Excel spreadsheet expertise? 1 for Newbie
0 for no experience
CC-Attribution Share Alike License - This spreadsheet was created by Tom Humbarger using terminology from
the Inbound Marketing book by Brian Halligan and Dharmesh Shah. It may be used under the Creative Commons
Attribution Share Alike License which lets others distribute, remix, tweak and build upon my work - even
commercially - as long as you credit me with the original creation and license any new creations under the same
license.
Tom Humbarger
http://tomhumbarger.wordpress.com
thumbarger@yahoo.com
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com