Are you hiring the right social media marketing professionals? This spreadsheet quantifies the Digital Reach, Analytical Chops, Market Reach and Content Creation abilities for marketing professionals who are being hired for an Inbound Marketing role. There is a companion blog post called "Are You Hiring the Right Social Media Horses?" by Tom Humbarger that explains the background of this worksheet. The worksheet is also embedded in that blog post. The blog post is available at http://tomhumbarger.wordpress.com/2010/01/26/are-you-hiring-the-right-social-media-horses/.