SlideShare une entreprise Scribd logo
1  sur  27
Content Marketing
Optimization
Chonthicha S.
Marketing Director

Digital Matters Event
October 15, 2013

Monlamai V.
Content & Optimization Director
www.marketingtechblog.com
www.kunocreative.com
Image Source : thumbsup.in.th
Image source: seomoz.com
Amit Singhal, senior vice president of search,
told reporters on 26 September 2013 that the company launched its
latest "Hummingbird" algorithm about a month ago and that it currently
affects 90 percent of worldwide searches via Google.
Hummingbird
will more greatly consider question words like
how, why, where and when
in search phrases, in addition to content keywords

Hence Hummingbird moves the emphasis of search
from results to answers
Content Marketing.
It’s a Marathon, not a sprint
THANK YOU
Monlamai.v@syndacast.com
Chonthicha.s@syndacast.com

www.syndacast.com
FB : Syndacast

Contenu connexe

En vedette

En vedette (16)

BUILDING YOUR ADAPTIVE MODEL: Setting Goals Using the Adaptive Content Maturi...
BUILDING YOUR ADAPTIVE MODEL: Setting Goals Using the Adaptive Content Maturi...BUILDING YOUR ADAPTIVE MODEL: Setting Goals Using the Adaptive Content Maturi...
BUILDING YOUR ADAPTIVE MODEL: Setting Goals Using the Adaptive Content Maturi...
 
Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...
Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...
Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...
 
Making content marketing a conversation. Content marketing conference, 16 Apr...
Making content marketing a conversation. Content marketing conference, 16 Apr...Making content marketing a conversation. Content marketing conference, 16 Apr...
Making content marketing a conversation. Content marketing conference, 16 Apr...
 
Build an Attraction Model - Content Marketing Part 1
Build an Attraction Model - Content Marketing Part 1Build an Attraction Model - Content Marketing Part 1
Build an Attraction Model - Content Marketing Part 1
 
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingEvolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content Marketing
 
Influencer Outreach Basics
Influencer Outreach BasicsInfluencer Outreach Basics
Influencer Outreach Basics
 
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016
 
The Role of PR in Content Development and Activation
The Role of PR in Content Development and ActivationThe Role of PR in Content Development and Activation
The Role of PR in Content Development and Activation
 
Aktivér dit brand med content marketing
Aktivér dit brand med content marketingAktivér dit brand med content marketing
Aktivér dit brand med content marketing
 
Morgenbriefing - Digital brand-aktivering
Morgenbriefing - Digital brand-aktiveringMorgenbriefing - Digital brand-aktivering
Morgenbriefing - Digital brand-aktivering
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
 
Brand Innovation and Activation
Brand Innovation and ActivationBrand Innovation and Activation
Brand Innovation and Activation
 
Towards Future Proof Customer Relations
Towards Future Proof Customer RelationsTowards Future Proof Customer Relations
Towards Future Proof Customer Relations
 
Content marketing guidelines 2016 2017
Content marketing guidelines 2016  2017Content marketing guidelines 2016  2017
Content marketing guidelines 2016 2017
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing model
 
People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)
 

Similaire à Content Marketing and Optimization by Syndacast

Web260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdfWeb260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdf
Lauren Cappello
 
Slideshare Test Dummy
Slideshare Test DummySlideshare Test Dummy
Slideshare Test Dummy
Terry Powell
 

Similaire à Content Marketing and Optimization by Syndacast (20)

UX for Content Marketing
UX for Content MarketingUX for Content Marketing
UX for Content Marketing
 
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadLink Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
 
Web260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdfWeb260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdf
 
Tom Humbarger Work Portfolio
Tom Humbarger Work PortfolioTom Humbarger Work Portfolio
Tom Humbarger Work Portfolio
 
Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...
 
Social Media & Recruiting Strategies by Self Opportunity for DFWSMA
Social Media & Recruiting Strategies by Self Opportunity for DFWSMASocial Media & Recruiting Strategies by Self Opportunity for DFWSMA
Social Media & Recruiting Strategies by Self Opportunity for DFWSMA
 
Dfw sma final
Dfw sma finalDfw sma final
Dfw sma final
 
Project 5 SEO Audit
Project 5 SEO Audit Project 5 SEO Audit
Project 5 SEO Audit
 
Ms
MsMs
Ms
 
Google AdSense Course in Chandigarh
Google AdSense Course in ChandigarhGoogle AdSense Course in Chandigarh
Google AdSense Course in Chandigarh
 
Maximizing your SEO and Tracking your Results
Maximizing your SEO and Tracking your ResultsMaximizing your SEO and Tracking your Results
Maximizing your SEO and Tracking your Results
 
Summer internship report
Summer internship reportSummer internship report
Summer internship report
 
SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Li...
SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Li...SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Li...
SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Li...
 
ORM Proposal
ORM ProposalORM Proposal
ORM Proposal
 
Social media for hr v 06.09 final
Social media for hr v 06.09 finalSocial media for hr v 06.09 final
Social media for hr v 06.09 final
 
Slideshare Test Dummy
Slideshare Test DummySlideshare Test Dummy
Slideshare Test Dummy
 
Northwest technologies (imaginary)
Northwest technologies (imaginary)Northwest technologies (imaginary)
Northwest technologies (imaginary)
 
Why Digital Marketing ?
Why Digital Marketing ? Why Digital Marketing ?
Why Digital Marketing ?
 
293% Lift in Web Traffic by Leveraging Content Marketing & LinkedIn
293% Lift in Web Traffic by Leveraging Content Marketing & LinkedIn293% Lift in Web Traffic by Leveraging Content Marketing & LinkedIn
293% Lift in Web Traffic by Leveraging Content Marketing & LinkedIn
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 

Plus de thumbsup

Q1 2014 digital matters
Q1 2014 digital mattersQ1 2014 digital matters
Q1 2014 digital matters
thumbsup
 
Search engine for finance and banking syndacast
Search engine for finance and banking syndacastSearch engine for finance and banking syndacast
Search engine for finance and banking syndacast
thumbsup
 
E commerce thailand update 25 jul 2013
E commerce thailand update 25 jul 2013E commerce thailand update 25 jul 2013
E commerce thailand update 25 jul 2013
thumbsup
 
Digital mattersq2 2013-update-trends
Digital mattersq2 2013-update-trendsDigital mattersq2 2013-update-trends
Digital mattersq2 2013-update-trends
thumbsup
 

Plus de thumbsup (17)

Line business seminar_sep2014
Line business seminar_sep2014Line business seminar_sep2014
Line business seminar_sep2014
 
Thai Startup Year in Review 2014
Thai Startup Year in Review 2014Thai Startup Year in Review 2014
Thai Startup Year in Review 2014
 
Q1 2014 digital matters
Q1 2014 digital mattersQ1 2014 digital matters
Q1 2014 digital matters
 
Search engine for finance and banking syndacast
Search engine for finance and banking syndacastSearch engine for finance and banking syndacast
Search engine for finance and banking syndacast
 
Thai Startup Year in Review 2013
Thai Startup Year in Review 2013Thai Startup Year in Review 2013
Thai Startup Year in Review 2013
 
E commerce thailand update 25 jul 2013
E commerce thailand update 25 jul 2013E commerce thailand update 25 jul 2013
E commerce thailand update 25 jul 2013
 
Digital mattersq2 2013-update-trends
Digital mattersq2 2013-update-trendsDigital mattersq2 2013-update-trends
Digital mattersq2 2013-update-trends
 
Thailand Startup Ecosystem
Thailand Startup EcosystemThailand Startup Ecosystem
Thailand Startup Ecosystem
 
DAAT Report 2012 - 2013 Thailand
DAAT Report 2012 - 2013 ThailandDAAT Report 2012 - 2013 Thailand
DAAT Report 2012 - 2013 Thailand
 
10 Pitching Tips
10 Pitching Tips10 Pitching Tips
10 Pitching Tips
 
Wear you want_competing successfully
Wear you want_competing successfully Wear you want_competing successfully
Wear you want_competing successfully
 
Millennial Media - How to Monetize Your Apps
Millennial Media - How to Monetize Your AppsMillennial Media - How to Monetize Your Apps
Millennial Media - How to Monetize Your Apps
 
Q1 2013
Q1 2013Q1 2013
Q1 2013
 
Facebook Ads Exchange Digital Matters
Facebook Ads Exchange Digital MattersFacebook Ads Exchange Digital Matters
Facebook Ads Exchange Digital Matters
 
Nulab startitupTH
Nulab startitupTHNulab startitupTH
Nulab startitupTH
 
Importance of UX & UI
Importance of UX & UIImportance of UX & UI
Importance of UX & UI
 
Open in the cloud
Open in the cloudOpen in the cloud
Open in the cloud
 

Dernier

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Dernier (20)

Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 

Content Marketing and Optimization by Syndacast