Introduction to E-mail Marketing
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This document provides tips and best practices for creating effective email marketing campaigns. It discusses the importance of building an email list and monitoring subscription status. It recommends tailoring email content and design to your target audience, including branding elements from your website. The document also suggests testing emails, tracking metrics like open rates, and using consistent scheduling and content across all online marketing channels to drive sales.
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Introduction to E-mail Marketing
- 1. How to Create Effective and Clever E-marketing Campaigns June 6, 2009
- 2. Importance of branding and marketing E-marketing: you need it::
- 8. Mass e-mail tool options:: Find the mass e-mail tool that is right for you – most cost effective and user friendly.
- 11. 7 in 10 Internet users say they judged “from” and “subject” lines when deciding to report an e-mail as spam - E-mail Sender and Provider Coalition and Ipsos (December 2006) The subject line’s importance ::
- 18. Turn your e-mails into SALES:: 84% of people in a consumer study said that they have a more favorable opinion of companies who send them e-mail Whether they open the e-mail or not! - Epsilon “Branding Survey” February 2009
- 22. Questions? www.thundertech.com Twitter: @thundertech ( www.twitter.com/thundertech ) YouTube: www.youtube.com/thundertechvideo Blog: www.chatter.thundertech.com Thank you!
Notes de l'éditeur
- GAC, tda architecture, NutraThera, Vintage, APOC, NCS – all based on whatever client signs off on
- Client accountability
- Next: Research and Information Gathering
- Next: Final Deliverables
- Next: Collaborative Creation
- Next: Follow Up
- Next: Billable Breakdown (1/2)
- BSOS – Bright shiny object syndrome. Opening speaker kidded around about Att Deficit Disorder, but our attention spans are slivers of what they used to be.
- When there’s value, there’s an eagerness to open the e-mail. They know from past e-mails that it’s worth their time.
- Ask and listen to your clients. STAY CONSISTENT.
- Work your trends
- Ok, deep breath and read this again. This is changing as a result of better marketers out there creating home grown lists and respecting their list. TOP OF MIND AWARENESS CALL TO ACTION TO Sign up for classes Come into the store Tell a friend - Tell your audience what you want them to do
- Ask how many have websites Twitter YouTube Flickr Facebook – fan page MySpace Small Businesses have drastically increased their usage of social media. March 2009 – 51% were engaged in professional usage of social networking & 28% were blogging. Cross promotion
- Ask how many have websites Twitter YouTube Flickr Facebook – fan page MySpace Small Businesses have drastically increased their usage of social media. March 2009 – 51% were engaged in professional usage of social networking & 28% were blogging. Cross promotion
- Ask how many have websites Twitter YouTube Flickr Facebook – fan page MySpace Small Businesses have drastically increased their usage of social media. March 2009 – 51% were engaged in professional usage of social networking & 28% were blogging. Cross promotion
- Ask how many have websites Twitter YouTube Flickr Facebook – fan page MySpace Small Businesses have drastically increased their usage of social media. March 2009 – 51% were engaged in professional usage of social networking & 28% were blogging. Cross promotion