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Mobile Marketing

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thunder::tech
thunder::tech

As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.

TechnologieBusiness
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MOBILE MARKETING July 13, 2010 Part of the thunder::tech breakfast series
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile and your integrated marketing mix::
[object Object],[object Object]
[object Object],[object Object]
Mobile usage with teens and kids
Smartphones vs feature phones ,[object Object],[object Object],[object Object],[object Object]
Growth of the smartphone ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Mobile web::
[object Object],[object Object],[object Object]
Developing mobile websites ,[object Object],[object Object]
Challenges of mobile web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Should you develop a mobile site?
Examples
Mobile applications ,[object Object],[object Object],[object Object]
Challenges of using mobile apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage of mobile apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M-commerce ,[object Object],[object Object]
[object Object],M-commerce Features Offered by U.S. Multichannel Retailers, February 2010 (% of respondents)
QR codes ,[object Object],[object Object]
Example
SMS text campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking and mobile ,[object Object],[object Object]
GeoSocial networking ,[object Object],[object Object],[object Object]
THX July 13, 2010

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