thunder::tech President Jason Therrien speaks at HX: The Hotel Experience, the nation's leading hospitality industry trade show, in NYC. The world of marketing is ever-evolving at a rapid pace. It seems like new techniques and tactics are introduced every day. Some will succeed and others will fail, but how to do you know what’s worth spending time, energy and potentially budget on? This presentation walks you through emerging trends in marketing as we move into 2016. Jason discusses how these trends relate to the hospitality industry as a whole and helps you sort out which are fly-by-night ideas, and which are here to stay.

2. The Trends Concierge: 2016
Marketing Trends for the Travel
Industry
Jason Therrien
President & CEO
thunder::tech

4. Howdy
Who is @jasontherrien?
Experience with hotels, resorts, amusement parks,
waterparks, casinos, museums, HOFs, CVBs &
restaurants
Trends across the marketing spectrum
trends.thundertech.com
@thundertech
jason.therrien@thundertech.com
The Trends Concierge

5. EMAIL IS SEXY (AGAIN)
MOBILE, AUTOMATION, AND DATA UNITE

6. Email is Sexy (Again)
Data driven opportunities
Audience building
Kill the art project
Get responsive
Hallelujah, millennials email!
Mobile, Automation & Data Unite

7. THE SHAPE OF FLAT DESIGN
FLAT 2.0 PULLS BACK ON THE FLAT

8. The Shape of Flat Design
From skeuomorphism to flat to flat 2.0
Mobile has lead the trend
Backlash against stock
Flat 2.0 Pulls Back on the Flat

9. SOCIAL GETS REAL (TIME)
LIVE STREAMING IN 2016

10. Social Gets Real (Time)
Meerkat & Periscope
Marketing opportunities
Operational nightmares
Live streaming in 2016

11. EVOLUTION OVER DEMOLITION
THE CASE FOR DISCIPLINED WEB ITERATION

12. Evolution Over Demolition
Stop the wrecking ball!
Too many digital properties are aging
Today’s expectations
Integration of skillsets
The Case for Disciplined Web Iteration

13. THE AD BLOCK BOOGEYMAN
ADAPTING YOUR MARKETING STRATEGY

14. The Ad Block Boogeyman
Be aware of the trend
Participate in the planning
Diversify your spend
Adapting your advertising strategy

15. CONTENT MARKETING: IT’S NOT ABOUT YOU
SERVING YOUR CUSTOMER WITH BRAND JOURNALISM

16. Content Marketing: It’s not about you
Attract and serve
Tell the story of the neighborhood, your property, your
brand, reasons to return
Airlines have been doing it for years
Serving your customers with Brand Journalism

17. OUTSPENDING YOUR MARGIN
THE CASE FOR TRACKING CUSTOMER LTV

18. Outspending Your Margin
PPC & other lead generation channels are mature
Use your data better
Understand the customer lifecycle
Educate your staff
The Case for Tracking Customer LTV

19. PHOTOS GET MOVING
IS STATIC PHOTOGRAPHY ON ITS WAY OUT?

20. Photos Get Moving
The rebirth of gifs
Every social media has video
Micro-animation on sites and apps
Quicker ROI
Is static photography on it’s way out?

21. Bonus!
The rise of podcasting among affluent buyers
Corporate magazines are hot
Social integration into properties
Other quick trends we’re watching

22. TRENDS.THUNDERTECH.COM @THUNDERTECH