thunder::tech's president, Jason Therrien, spoke at the University of Toledo Internet Marketing Conference on Tuesday, Oct. 2, 2012. He delivered a presentation on why a mobile marketing strategy is so much more than an app.
7. Mobile @ 30,000 feet
Mobile is at the moment of action
It’s what mobile enables
It’s about mobility of information and how your
brand is plugged into it (or not)
#UTIMC 7
14. Wrap up
Consider customer needs at the “mobile moment”
Create utility with anything mobile
Apps are a sliver of the answer
Tie digital (& thus mobile) into your offline efforts
#UTIMC 14
Adult cell phone users that go online primarily by phone: 17% - Pew Internet Research 4/2012 Tablet users as % of U.S. population 2011: 10.8%, 2012: 22%, 2013: 31%, 2014: 37% - eMarketer 2012 Adult smartphone users that have scanned a barcode: 25% - eMarketer 2012
Mobile Theory section. Consider what it enables vs chasing the next shiny mobile thing.
QR, SMS, and other areas I’d be happy to give you my 2 cents during Q&A.
Good content is good content, mobile or otherwise. Mobile leans towards short and condensed because of our preference to “snack” on content. BUT! Don’t discount your full form content – old mobile sites story – still went to “view full site”
Trend is towards responsive design. “One Web”
App envy Web apps vs. native mobile apps Give Triangle Fasteners example Enterprise apps
Two of the least sexiest and most useful apps we’ve built. Web app and enterprise app examples.
In store usage Idea of stores becoming “showcases” for online purchases Absolute lack of integrated ties in general marketing and gains that can be had Tradeshows Retail floors Education Ownership of prospect through long sales cycle