1. LE THI THU TRANG
DIGITAL MARKETING PORTFOLIO

2. Digital Strategy and
integrated planning
Analytical skills for
managing and reporting
Pay per click / AdWords
Social media marketing
Customer Data, Marketing
Insight and Analytics
4years experience in
Digital Marketing
CORE COMPENTENCIES

3. DIGITAL STRATEGY & INTEGRATED PLANNING
Digital strategy

4. DIGITAL STRATEGY & INTEGRATED PLANNING
Integrated planning

5. PAY PER CLICK/ ADWORDS

6. PAY PER CLICK/ ADWORDS

7. SOCIAL MEDIA MARKETING
Campaign magement

8. SOCIAL MEDIA MARKETING
Create content

9. MARKETING INSIGHT & ANALYTICS

10. ANALYTICAL SKILLS FOR MANAGING AND
REPORTING

11. BEST PRACTICE
Campaign: “Hot summer sale”

12. Campaign:
Campaign Recap
Bùng giá sốc nóng át nắng hè
Brand: Mymall
Duration: 17/04 – 24/04/2015
Budget*: 98.000.000 VND
Medium: Online banner ads
Landing page: https://mymall.vn/ran-ran-mua-
sam/bung-gia-soc-nong-at-nang-
he.html
Budget Allocation by Channels
41%
18%
27%
14%
Budget Allocation
Google display
network
Facebook
Paragon
CMW

13. KPI by Channels
Data of Website Provider Google Analytic Data
Impression Click CTR Visits
Pages/
session
Bounce
Rate
Avg Visit
Duration
Transacti
ons
GDN 1.956.061 15.253 0,78% 12.472 1,10 94,24% 0:00:21 0
Facebook 4.645.620 17.569 0,38% 14.184 1,84 66,35% 0:02:56 18
Paragon 11.911.357 14.505 0.12% 10.526 1,21 89,16% 0:00:36 4
CMW 7.542.471 20.875 0.28% 15.936 1,72 69,95% 0:02:12 26
CAMPAIGN
AVERAGE
26.055.509 68.202 0.39% 53.118 1,47 79,92% 00:01:31 48
CTR: Click Through Rate
Best Worst

14. Facebook
Impression
4.548.613
Click
17.209
CTR
0,38%
Visits
14.270
Pageview
8.888
Transaction
18
Type of website Buying tactic
Social network
CPC
(Cost per click)
Banner format Position
JPG (1.200x600)
Desktop newsfeed, Right column
desktop
Start End
17/04/2015 24/04/2015

15. CMW
Impression
7.542.471
Click
15.831
CTR
0,12%
Visits
15.980
Pageview
27.427
Transaction
26
Type of website Buying tactic
Facebook CPC
Banner Format Position
Banner (470x46) Desktop newsfeed
Start End
18/04/2015 24/04/2015

16. The campaign achieved
+ 50%
revenue lift
4,21%
e-commerce conversion rates
+ 43,2%
website traffic
21,7%
return visitors

17. CONTACT INFORMATION
Ms. Trang Le
thutrang161@gmail.com
0167.458.3196