Radio show pitch: Author Loretta Graziano Breuning PHD. Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, & Endorphin Levels

1. Dear Radio Show Host,
According to Centers for Disease Control and Prevention, one in 10 Americans over the age of 12 takes
antidepressant medication. But what’s really going on inside our head when we feel sad? And wouldn’t it be
nice to have power over our brain and boost our happiness quickly? We can, when we understand Mother
Nature’s “nudge” mechanisms.
The truth is, we live in the space age but our operating system is a 200-million-year-old mammalian brain.
An important link the self-help industry is missing.
I have a terrific guest for you who will show your listeners that their frustrations make perfect sense when
seen through the lens of wildlife metaphors . . . therapeutic stories that are easy to picture over the airwaves
. . . and ones they’ll be excited to share after the live broadcast ends.
Dr. Loretta Breuning has devised a revolutionary approach to up-leveling your happiness by hot-wiring your
brain. Taking a deep dive into evolutionary psychology/biology, her secrets are revealed in the new book
HABITS OF A HAPPY BRAIN (December 16, 2015; $15.99 trade paperback; Adams Media; 240 pages).
This is relief anyone can learn.
In plain language, Loretta unravels the mind mysteries behind human motivation . . .
 Roller Coaster Moods: Why you cringe when your boss raises his eyebrow a millimeter . . . and why
accepting your inner mammal ends the war in your brain
 The Big Illusion: We’re not meant to be happy all the time (and how the brain’s #1 purpose is like
malleable putty in your hands)
 Electrifying: Why hot-wiring your brain for these four substances creates happy feelings
 Why working on a new habit is like slashing through a jungle with a machete (and the big surprise
waiting for you at the end)
 Your Story: How happy chemicals are tied to a person’s childhood
 What really drives behavior . . . knowing this helps you navigate everyday challenges and removes
crippling shame and self-blame
 Why procrastination hurts—literally
 The two things you need to build new neural pathways (it’s not time or money)
 Babies are born with billions of neurons and very few connections between them—then what
happens?
 Emotions 101: What are feelings really made of . . . and how do they travel around our brain?
 Attention . . . why we think we’ll die if not heard (not in words, but in neurochemicals)
 Your brain doesn’t give a darn about your happiness . . . and how to break the pattern of recycling
vicious thoughts and harmful behaviors
 Super Neurons: Why the brain cares about what turned you on in childhood
 Brain Drain: How Disney’s film Inside Out works in the movies yet misses the mark in real life
 If human brains and animal brains work alike, why don’t lions get ulcers and we do?
 Three connections between goals and happiness no one is telling you
 Wild dreams or realistic ambition: Which actually psychs you up the most?

2.  Why rushing to fix “mood droop” can lead to unhealthy addictions
Commanding our natural brain chemistry is one of the best, and cheapest, self-help tools available that can
be done anytime, anyplace.
Please contact me directly if you’d like to interview Dr. Breuning or prefer more information.
Together, let’s show your listeners they have the power to be happy without getting hooked on dangerous
drugs or maxing out all their credit cards.
In joy,
Tia Dobi
Editorial Alchemy
(310) 839-2468
tiad@earthlink.net
https://www.linkedin.com/in/tiadobi
Announcing: Dr. Loretta Breuning’s New Release
Habits of a Happy Brain (December 16, 2015; $15.99 trade paperback; Adams Media;
240 pages) shows that happiness is not the result of what we’ve been taught to
believe. It does not come from great parenting, having lots of friends, taking long
vacations, popping pills, amassing wealth, holding public office or this week’s star
constellations. Happiness is the release of certain brain chemicals in response to
predictable triggers. You have power over your brain to spurt happy chemicals
anytime you please. Readers of Dr. Breuning’s books agree, “This explains
everything!”
Loretta Breuning, Ph.D., helps you rewire your brain chemicals naturally. She exited her California State
University teaching career to open InnerMammalInstitute.org, a Bay Area think tank that gives people the
tools they need to manage the ups and downs of their mammal brain. “I want people to understand that
their brain is not designed to make them happy all the time. Our natural ‘monkey-mind’ turns on the happy
chemicals for quirky reasons, but anyone can redirect their neural electricity—even if you had a less-than-
perfect childhood,” she says.
Today the Professor Emerita is a sought-after speaker and author of three books. Loretta Breuning
writes Your Neurochemical Self blog for PsychologyToday.com and contributes
to ThePositivePsychologyPeople.com. Her guest appearances include NPR, The Matt Townsend Show
(SiriusXM) and Ask Altucher; her viewpoints have been featured in Psychologies, Real Simple and Dr. Oz The
Good Life magazines.
Dr. Breuning is married and the mother of two; her passion to learn about the brain stems in part from her
desire to build the coping skills she didn’t learn when she was young.