1st Month Mail Order Increase 250% Interview account manager and entrepreneur Dorothy Rose to write client case study (including photo choice and captions). Case studies mailed with CDMG's monthly print newsletter "Direct Response" (see written sample below).

1. CLIENT CASE STUDY
Mommie Helen’s Bakery
www.cdmginc.com Nobody knows direct marketing better!
Mommie Helen’s
Bakery
Marketing Challenge
Entrepreneur Dorothy Pryor Rose experienced some
success carrying on the family tradition of baking cobblers,
pies and cakes.
Word spread, and soon TV celebrities and professional
athletes, like Shaquille O’Neal, were asking for her desserts
by name.
So when Oprah Winfrey’s O Magazine would have a
product write-up, Rose was both ecstatic and panicked.
Her website was static, information-starved and hungering
for proven e-commerce capabilities to entice and fulfill
web orders.
With little money, little time and little e-commerce know-
how, how could MommieHelensBakery.com transform itself to
meet this unexpected national press opportunity?
Creative Direct Marketing Group got into high
gear to strategize this winning game plan:
➊ Create direct response copy and artwork
that’s at the heart of making every e-commerce
website work. The copy needed to capture readers’
interest and pull them through to the offer, while
the graphics needed to utilize the science of eye
direction to ensure the words would get read.
➋ Revise Mommie Helen’s order-taking and
shipping capabilities that would meet a surge of
new customer needs.
➌ Grab customer user data and present analytics
that would be instantaneously helpful in knowing
what was working.
Direct response microsite turns
entrepreneur’s pie business into
an e-commerce powerhouse
Creative Solution
Creative Direct Marketing Group knew
that using direct response rules was the key
to making MommieHelensBakery.com a
profitable marketing vehicle.
Here are a few of the microsite
creative elements for the Mommie
Helen’s Bakery microsite:
➤ Personalize Dorothy Pryor Rose to her
audience with a short, photographic story
on how Mommie Helen’s Bakery got its
start from homemade pies at potlucks…
to growing virally by word of mouth from
family and friends, then blossoming into
a brick-and-mortar.
➤ CDMG has Rose opening the site with
Direct response copy, art and strategy in MommieHelensBakery.com
microsite helped skyrocket total sales 250%.
Direct response copy art and strategy in MommieHelensBakery com
“The MommieHelensBakery.com new e-commerce
microsite helped increase total first month sales 250%.”
(over please)

2. 21171 S. Western Ave., Suite 260
Torrance, CA 90501
Tel: 310-212-5727
Fax: 310-212-5773
Email: craig@cdmginc.com
www.cdmginc.com
a letter that personally addresses her company’s benefits.
For example, unlike factories, her desserts are always
lovingly handmade and delivered fresh to your doorstep
worldwide.
➤ Capitalize on the credibility of Rose’s customers using
photos and testimonials from well-known celebrities and
professional athletes.
➤ Draw readers with direct response copy and graphics
to create these must-have elements: The instantaneously
recognizable cover of O Magazine featuring the pie story
inside; FREE discount and promotions sign-up form
(doubling as a lead-generator by capturing email
addresses); Mommie Helen’s personal 100% money-back
guarantee and limited navigation that purposefully keeps
prospects glued to the site.
➤ Create a simplified, direct response shopping cart.
➤ Apply advanced Search Engine Optimization (SEO).
Results
Direct response copy, art and strategy, coupled with
personalized story-telling and an easy-to-use shopping
cart are the winning essentials to generate sales.
The proven combination certainly worked for
Mommie Helen’s Bakery. Thanks to CDMG’s marketing
know-how, first-month total sales (online and offline)
skyrocketed 250%.
Integrated e-commerce is the ultimate direct
response money machine. Call Craig Huey and his
team of professionals at Creative Direct Marketing
Group at 310-212-5727 for a FREE
website critique that could solve your
online dilemma. Or email Craig
personally at craig@cdmginc.com.
CDM5275
Entrepreneur Dorothy Rose appeals to prospects through friendly
personalization: A sales letter, testimonials and business story.
Direct response art and copy make every product a
unique, unforgettable, luscious taste treat.
Entrepreneur Dorothy Rose appeals to prospects through friendly
Each dessert is handmade with
love…a selling benefit.
CDMG secured rights to use the
cover of O Magazine on the
landing page.
“From beginning to end, and every step of the way, the team at
CDMG really cared and wanted us to succeed. In the first month alone,
our mail orders went up 250%. Thank you, thank you, thank you.
You’re part of the family now.” —Dorothy Pryor Rose