The document summarizes Doral Restaurant Week, which takes place from July 1-31 and offers specially priced 3-course lunch and dinner menus at top restaurants in Doral, Florida. The objectives are to boost business for restaurants during the slow summer month and encourage residents to try new restaurants. Diners can choose an appetizer, entrée, and dessert from three dining tiers priced from $15-35 for lunch and $22-35 for dinner. Participating restaurants benefit from extensive marketing promotions and listings on the Doral Restaurant Week website and social media platforms.

1. 1st Annual
Doral Restaurant Week™
July 1 – July 31, 2012

2. Doral Restaurant Week™
About the Program
Doral Restaurant Week™ presented by Platinum Title Sponsor is one
of Doral’s premier events during the summer month of July.
This fine dining program includes specially priced lunches and
dinners at Doral’s finest restaurants.
The objectives of Doral Restaurant Week™ are to boost business for
area restaurants during a traditionally slow time of the year and to
encourage consumers to dine out more often and try new
restaurants and their exciting selections.

3. Doral Restaurant Week™
About the Program
Each restaurant offers a (3) three-course lunch and/or dinner menu
prices or specials offers designed to accommodate both casual and
fine dining at one of these restaurants and to provide real value to
the consumer. There’s something for everyone, come out to enjoy
specially priced meals at the Doral’s best restaurants.

4. Doral Restaurant Week™
About the Program
Doral Restaurant Week offers three dining categories (Deluxe, Premier,
and Elite Dining) with specially priced three-course meals for lunch
and/or dinner at top restaurants throughout the city.
Diners can choose from three options for each course including
appetizer, entrée, and dessert course. (excluding tax and gratuities)
Lunch Dinner
$ Deluxe Dining: $15 $22
$$ Premier Dining: $20 $29
$$$ Elite Dining: $25 $35

5. About the City of Doral
• Over 150,000 employees come to work every day to the city.
• Home to Fortune 500 companies and government headquarters
• Best City in Florida for Business Start-ups by BusinessWeek
• Named #2 of America's Top 25 towns to live well for its cultural
amenities, pro-business environments, and highly educated
workforce by Forbes.com
• Total Population 46,000
• Over 200 Restaurants in Doral
• 48 Hotels with a 78% occupancy rate

6. Doral Restaurant Week™
Marketing and Promotional Visibility
• Doral Restaurant Week Web Site (DRW)
(www.doralrestaurantweek.com) w/ link to restaurant’s website
• Doral Chamber of Commerce Web Site listing
(www.doralchamberofcommerce.org)
• DRW e-mail blast to 9,300 contacts – 2 times per week
• Press Release announcing event
• Press Release of participating restaurants
• Posting to 23 Social Media Sites such as Facebook, Twitter
• Print Ad Promotion
• Television Promotion
• Radio Promotion
• Direct Mail postcard distribution

7. Doral Restaurant Week ™
Participants Benefits
• Two months of marketing and promotions – June and July
• Listing, description and link of restaurant on DRW website
• Menu in PDF of restaurant’s offer
• Link of restaurant Open Table (if applicable)
• Foursquare Listing (Optimized)
• Yelp Business Listing (Optimized)
• QR Code Sticker for DRW promotions
• 10% Discount in Taste of Doral ™
• Permission to post specials and promotions on Taste of Doral™
Facebook Page

8. Doral Restaurant Week ™
Contact Information
Restaurant Marketing / Media Relations /
Corporate Sponsorship
Azahy Arencibia - (786) 553-3167
azahy@doralchamber.com
Doral Chamber of Commerce Information
Carmen Lopez - (305) 450-4344
carmen@doralchamber.com
Restaurant & Sponsor Registration
www.TasteOfDoral.com