Sneh Jain, Co-Founder The Baker's Dozen focuses on the key areas that an entrepreneur needs to work on while scaling their business. Managing multiple stores/outlets vs ONE.

1. THE
SCAL ING UP
S N E H J A I N

2. DO YOU NEED TO SCALE UP?

3. ARE YOU READY TO SCALE UP?
Capacity
Augmentation
Growth v/s
Profitability
• Get
investors on
board
• Agree on
break-even
timelines
Proof of
Concept
• 19/10/12 –
24/01/13

4. WH E N YOU S C A L E U P, E N S U R E …
Every store should
make money!
(Store Economics)
• 100 stores in 2002 – cut by
half
• Got out of wrong cities!
(Nagpur, Indore, Bhopal)
You cannot manage
everyone and
everything yourself
• Develop a team; Build people
internally
• Projects
• Operations
• Marketing and Business
Development
• Leverage technology
• Cloud based billing
software
• Centralized monitoring

5. WH E N YOU S C A L E U P, E N S U R E …
Consistency, consistency and
consistency
• Use local ingredients
• Every store should look & feel the
same
• Get a prototype model in place
• Product consistency – central mfg,
premix, detailed standards
Customers are different at
different places
• Product range
• Starbucks food range in India
• Burger King – no beef in India
• Services
• Home Delivery in Mumbai v/s
Ahmedabad?
• Timings
• The Baker’s Dozen store in
Oshiwara
• Pricing
• Theatre tickets
• How much is customer willing to
pay?

6. THANK YOU
Contact me at
sneh.jain@mimansaindustries.com
for more happy bread!

8. OUR
BREADS
AND 150
MORE
VARIETIES
IN THE
FUTURE!!
BRIOCHE
PAIN AUX CEREALES
PAIN COMPLET –
MULTI GRAIN
FOCCACIA FOUR GRAIN
All our breads are handmade using our own, unique long fermentation
process and recipes for maximum flavour and keeping qualities. They are
made with fully natural ingredients with no flour improvers or emulsifiers.

9. OUR
ROADS TO OUR CUSTOMERS

10. ENTRANCE FACADE

11. MENU WALL AND CASH COUNTER

12. SHOP INTERIOR

13. SHOP INTERIOR

14. SHOP-IN-SHOP FORMATS

15. OUR
BAKERY