The document discusses how social media can benefit small businesses by allowing them to participate in online conversations about their company and products. It recommends that small businesses get involved in popular social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube to engage with customers, but focuses on Facebook and Twitter as the most important platforms currently. The document argues that small businesses should use social media as part of their marketing strategy in order to connect with potential customers and stay relevant in online discussions.

1. Social Media and Small Business

2. Objectives Social Media and the Small Business Rationale Pros/cons Alternatives Argument support Conclusion

3. The Small Business

4. People are talking about your business Shouldn’t YOU be part of the conversation

5. People are talking about your business Shouldn’t YOU be part of the conversation Using Social Mediafor your business YOU

6. Your first step with any social networking strategy is simply to get involved

7. The most popular social networking platforms that are working well for businesses are Facebook, Twitter, blogs, LinkedIn and YouTube. We will primarily focus on Facebook and Twitter since they are the most prominent social networking platforms right now. As your company becomes more comfortable and familiar with using these applications, we can then start exploring all of the other resources small businesses can utilize when participating in social media.

11. THANK YOU