Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
3. iPad iMac White Grey Innovative
Imaginative iPhone Macbook Air
OS X
Graphic-Design Younger
Expensive
New innovation
Macbook
New Generation
Hi-So
User-Friendly GUI
Classy
Luxury
Sleek Product Design Exclusive-Quality
iPod Steve Jobs Cool
4. WHAT IS APPLE,THEN?
• The Apple brand is leading amongst several highly competitive markets,
including the computer industry with its Macintosh computers, the consumer
electronics industry with the iPod, the smart phone market with the Apple
iPhone, and presently, the tablet market with the Apple iPad.
• Apple’s branding strategy focuses mainly on emotions. It centers on a person’s
lifestyle, imagination, his passion, hopes, dream and aspiration, and lastly
empowering the people through technology.
• The Apple brand personality emphasizes on making people’s lives easier
and it is a company with a genuine connection with its customers.
When I say “Apple”, what comes up to your mind?\nMac is hip, individualistic and scrappy. \n
Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dream and aspiration, and lastly empowering the people through technology. The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers.\n
Apple is perceived as “younger.” Indeed, Apple is almost known entirely for its brand personality attributes — innovative, stylish, intuitive, cool, casual, easy-going and friendly.\n2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
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2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
3. Give the brand touch point, how are you going to contact to this person, what will be the ways to talk to them?\n