2. Page design Manchester United This creative landing page from Manchester United not only encourages fans to ‘Like’ the page, but also allows them to invite their friends to ‘Like’ the page
3. Page design New York Rangers This page does a great job of creatively promoting a very clear message
4. Page design New England Patriots This landing page is a one-stop shop for fans, allowing them to access plenty of features from the landing page
5. Features Boston Celtics 3-Point Play is a Facebook game that allows fans to make predictions on player performance, and then challenge their friends to do the same
6. Features FC Barcelona The Barca E-Catalog is a well-designed, very interactive shopping app which is fully-integrated into the Facebook page
7. Features Seattle Sounders FC The ‘Date with a Sounder’ tab provides dating profiles for different players, and then allows fans to bid for dates using Ebay
8. Wall Posts LA Lakers The Lakers do a great job of posting exclusive, behind-the-scenes pictures via their News Feed
9. Wall Posts Dallas Cowboys This post is effective because it utilizes a poll (which directly engages fans) to leverage a creative social media campaign
10. Wall Posts Miami Heat When all is said and done, social media is about the fan. Teams cannot lose sight of this, and should jump at every opportunity to acknowledge and thank their fans
