Tài liệu trình bày tại sự kiện VSMCamp 2017

1. Overview Interactive Content
Presented by Phạm Minh Toàn
Mobile: 0977-011-116
Email: toanpm@timevn.com
FB.com/toanpm

2. The Problem: Digital Content Overload

3. The Problem: Digital Content Overload

4. The Challenge of Modern Marketing
Content that adds value for the user.
“You can sell to someone, or you can help
someone and create a customer for life.
– Jay Baer
Interactive formats add more value for the user by creating a two-
way dialogue – enabling a personalized, user-focused experience
from start to finish.

6. in·ter·ac·tive
con·tent in(t)ərˈaktiv/ kənˈtent/ :
Content that requires the
participants’ active engagement --
more than simply reading or
watching. In return for that
engagement, participants receive
real-time, hyper-relevant results
they care about.
What is Interactive Content?

7. What Interactive Content Looks Like
Interactive content comes in many shapes and sizes, but they all start from a
small number of core content types

8. Interactive Content in Customer Journey

9. Interactive Content in Customer Journey

10. IC Works Across Programs & Channels
Think of interactive content as one component of your overall marketing programs and
strategy, not as a brand new strategy. Wherever and however you use traditional content today,
you could layer in interactivity:
¨ Events: Send pre-event quizzes or surveys to generate buzz and drive booth traffic; use
personality assessments to bucket booth visitors into fun and relevant personas; and follow-up
with something more engaging than “Thanks for coming!”
¨ Paid Media: Interactive calls to action drive higher click-throughs and conversions than static
CTAs.
¨ Social: There’s a reason Buzzfeed bet on quizzes: they’re inherently social and shareable. Use a
quiz to boost social sharing, or a contest to get your users engaged!
¨ Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with
a lead form) right in your blog content.
¨ Email: Visual and interactive email content grabs prospect attention, driving higher click-
throughs and conversions, leading to better email ROI.

11. Xu hướng chuyển đổi Digital 2017
#1 – Khả năng thích nghi quan
trọng hơn bao giờ hết

12. Some trends in Interactive Content
Interactive
Video Personalized Mobile First Fun/
Gamification
Storytelling
Content that
create
content
Social
Emphasis
Data
Visualization

13. About Time Universal
Visit us at www.timeuniversal.vn or FB.com/timeuniversal
Time Universal is a Full Service Digital Agency founded in December 2004
focusing on Digital Marketing, Digital PR, Website Development, Creative and
Interactive services.

14. Case study

15. “Content is King” or
“Interactive Content is Real King”
Connect me:
Mobile: 0977-011-116
Email: toanpm@timevn.com
FB.com/toanpm
References:
Snapapp, Ioninteractive, Ceros