Bộ tài liệu Digital Marketing dành cho thị trường Việt Nam năm 2016 của Time Universal

1. Digital Marketing Planning
Framework
HOCHIMINH CITY
R.303 Thien Son Plaza - 800 Nguyen Van Linh,
Dist.7, HCM City
Tel: 08-5411-0751/ 52
HANOI
R.1903 Thanh Cong Tower - 57 Lang Ha,
Ba Dinh Dist., Hanoi
Tel: 04-3513-2783/ 84
TIME UNIVERSAL
http://www.timeuniversal.vn
HOTLINE: 0977 011 116
SCOPE
∠ Vision
∠ Mission
∠ Business Objectives
∠ Marketing Objectives
∠ Branding Objectives
∠ PR Objectives
∠ Sales/Revenue Objectives
REQUIREMENTS
∠ Specific
∠ Align with Scope
∠ By specific Stakeholder
General
∠ Overview Strategic Analysis
∠ SWOT
∠ Problems Define
∠ Objectives & KPIs Setting
∠ Strategic Approach
∠ Digital Strategy Plan
∠ Digital Programs
∠ Action Plans
Specific
∠ BODs
∠ Divisions
∠ Staffs
STAKE HOLDERS
Internal
∠ Competitors
∠ Customers
∠ Industry
∠ Experts
∠ Media
∠ Community
∠ Society
∠ Government
External
BODs/Director
∠ Vision
∠ Mission
Marketing Manager
∠ Marketing Objectives
∠ Annual Marketing Plan
Sales Manager
∠ Revenue
PR Manager
∠ PR Plan
Digital Marketing Manager
∠ Digital Brief
∠ Digital Proposals
∠ Implementation
Suppliers
∠ Proposals
∠ Creative
∠ Production
∠ Execution
∠ Reports
∠ Buying
ROLES & RESPONSIBILITIES
REACH
∠ SEO
∠ PPC
∠ Affiliate Marketing
∠ Display Ads
∠ Social Media Marketing
∠ Mobile Marketing
CONVERSION
∠ Content Structure
∠ UI, UX
∠ Lead Generation
Technique
∠ Content/Copywrite
∠ Call to Action
∠ A/B Testing
∠ Cross Devices
ENGAGE
∠ Content Marketing
∠ Automation Marketing
∠ Customer Service
∠ Social Media Marketing
∠ Mobile Marketing
∠ CRM
DELIVERABLES
Creative Assets
Tactics
Measurement
∠ KPIs
∠ Metrics
∠ Analytic Tools
∠ ROI
∠ Surveys
∠ Reports
∠ Market Research
∠ Competitors Research
∠ Digital Audit
∠ Clear Objectives
∠ Fix Budget
∠ Digital vision in the company
vision
∠ Know trends
∠ Know how
∠ Clear KPIs
∠ Good Tools
∠ Right people
∠ Issues Management
∠ Crisis Management
SUCCESS CRITERIA