SEO for Ecommerce - Selling Doesn't Make You Link Worthy

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Tim presents his thoughts on Ecommerce SEO at BrightonSEO. The changing Google landscape means Ecommerce businesses have to become publishes. If you want people to link to you, you have to be worth talking about, Google doesn't want to list another set of results, they want sites to rank that add value. Time to be a part of the conversation.

Technologie Design

Ecommerce SEO: Selling Does Not Make You Link Worthy
Ecommerce SEO:
Selling Does Not Make You
Link Worthy
by Tim Grice

Ecommerce SEO: Selling Does Not Make You Link Worthy
Category Links Rankings
Ecommerce SEO 2002 - 2011

Ecommerce SEO: Selling Does Not Make You Link Worthy
Why?Why?

Ecommerce SEO: Selling Does Not Make You Link Worthy
It worked1#

Ecommerce SEO: Selling Does Not Make You Link Worthy
Google are stupid2#

Ecommerce SEO: Selling Does Not Make You Link Worthy
Everybody was doing it3#

Ecommerce SEO: Selling Does Not Make You Link Worthy
1
It was cheap4#
But mainly because…..

Ecommerce SEO: Selling Does Not Make You Link Worthy
This Categorically Doesn’t
Work Anymore

Ecommerce SEO: Selling Does Not Make You Link Worthy
Manual Reviews
Trigger
Review
Approved
Applied

Ecommerce SEO: Selling Does Not Make You Link Worthy
But Also Because…..
• Disavow Data
• Devaluation of other signals
• Network Discovery
• Webmasters are more inclined to report

Ecommerce SEO: Selling Does Not Make You Link Worthy
Unnatural Links
Bad Strategy
Penguin 2.0

Ecommerce SEO: Selling Does Not Make You Link Worthy
If this is your strategy,
Please STOP.

Ecommerce SEO: Selling Does Not Make You Link Worthy
What’s Your Leverage?
PR
CONTEN
T
SOCIAL
Creative
Leverage

Ecommerce SEO: Selling Does Not Make You Link Worthy
This gives you 2 key benefits

Ecommerce SEO: Selling Does Not Make You Link Worthy
Gets you in the conversation1#

Ecommerce SEO: Selling Does Not Make You Link Worthy
Makes you worth talking about2#

Ecommerce SEO: Selling Does Not Make You Link Worthy
You have to promote

Ecommerce SEO: Selling Does Not Make You Link Worthy
A word on buying links

Ecommerce SEO: Selling Does Not Make You Link Worthy
Your New Link Strategy
• Create something to talk about
• Promote to relevant audience
• Be a part of the conversation

Ecommerce SEO: Selling Does Not Make You Link Worthy
Don’t worry about
• Anchor text
• Keyword relevance
• Target pages (Unless it’s based on link
worthiness)

Ecommerce SEO: Selling Does Not Make You Link Worthy
Biggest Challenge for Ecommerce
You need
a new
approach

Ecommerce SEO: Selling Does Not Make You Link Worthy

Ecommerce SEO: Selling Does Not Make You Link Worthy
Online Retailers have to become Publishers

Ecommerce SEO: Selling Does Not Make You Link Worthy
A few tips…

Ecommerce SEO: Selling Does Not Make You Link Worthy
Pay a popular writer1#

Ecommerce SEO: Selling Does Not Make You Link Worthy
Paid media = Earned links2#

Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people3#

Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people3#
tim.grice@branded3.com
@tim_grice
branded3.com
seowizz.net

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SEO for Ecommerce - Selling Doesn't Make You Link Worthy

1. Ecommerce SEO: Selling Does Not Make You Link Worthy Ecommerce SEO: Selling Does Not Make You Link Worthy by Tim Grice

2. Ecommerce SEO: Selling Does Not Make You Link Worthy Category Links Rankings Ecommerce SEO 2002 - 2011

3. Ecommerce SEO: Selling Does Not Make You Link Worthy Why?Why?

4. Ecommerce SEO: Selling Does Not Make You Link Worthy It worked1#

5. Ecommerce SEO: Selling Does Not Make You Link Worthy Google are stupid2#

6. Ecommerce SEO: Selling Does Not Make You Link Worthy Everybody was doing it3#

7. Ecommerce SEO: Selling Does Not Make You Link Worthy 1 It was cheap4# But mainly because…..

8. Ecommerce SEO: Selling Does Not Make You Link Worthy This Categorically Doesn’t Work Anymore

9. Ecommerce SEO: Selling Does Not Make You Link Worthy Manual Reviews Trigger Review Approved Applied

10. Ecommerce SEO: Selling Does Not Make You Link Worthy But Also Because….. • Disavow Data • Devaluation of other signals • Network Discovery • Webmasters are more inclined to report

11. Ecommerce SEO: Selling Does Not Make You Link Worthy Unnatural Links Bad Strategy Penguin 2.0

12. Ecommerce SEO: Selling Does Not Make You Link Worthy If this is your strategy, Please STOP.

13. Ecommerce SEO: Selling Does Not Make You Link Worthy Google's Thoughts Want to sell products? - Adwords - Google Shopping - AKA – You pay us for it Want to rank organically? - Add value - Become a brand (the result people want) - AKA – Pay someone else for it

14. Ecommerce SEO: Selling Does Not Make You Link Worthy What’s Your Leverage? PR CONTEN T SOCIAL Creative Leverage

15. Ecommerce SEO: Selling Does Not Make You Link Worthy This gives you 2 key benefits

16. Ecommerce SEO: Selling Does Not Make You Link Worthy Gets you in the conversation1#

17. Ecommerce SEO: Selling Does Not Make You Link Worthy Makes you worth talking about2#

18. Ecommerce SEO: Selling Does Not Make You Link Worthy You have to promote

19. Ecommerce SEO: Selling Does Not Make You Link Worthy A word on buying links

20. Ecommerce SEO: Selling Does Not Make You Link Worthy Your New Link Strategy • Create something to talk about • Promote to relevant audience • Be a part of the conversation

21. Ecommerce SEO: Selling Does Not Make You Link Worthy Don’t worry about • Anchor text • Keyword relevance • Target pages (Unless it’s based on link worthiness)

22. Ecommerce SEO: Selling Does Not Make You Link Worthy Biggest Challenge for Ecommerce You need a new approach

23. Ecommerce SEO: Selling Does Not Make You Link Worthy

24. Ecommerce SEO: Selling Does Not Make You Link Worthy Online Retailers have to become Publishers

25. Ecommerce SEO: Selling Does Not Make You Link Worthy A few tips…

26. Ecommerce SEO: Selling Does Not Make You Link Worthy Pay a popular writer1#

27. Ecommerce SEO: Selling Does Not Make You Link Worthy Paid media = Earned links2#

28. Ecommerce SEO: Selling Does Not Make You Link Worthy Work with the right people3#

29. Ecommerce SEO: Selling Does Not Make You Link Worthy Work with the right people3# tim.grice@branded3.com @tim_grice branded3.com seowizz.net

SEO for Ecommerce - Selling Doesn't Make You Link Worthy

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