3. You can recover
Write unique, useful content
Remove toxic links
Add a disavow file
Send reconsideration
There is a difference between a manual penalty and an
algorithmic penalty.
4. Google Mean Business
Matt Cutts
Analyst Analyst Analyst
Evaluators x 12 Evaluators x 12 Evaluators x 12
18. But don’t stop there…
Who is sharing your mentions?
Who is commenting on your mentions?
Who is linking to your mention?
This is likely to be your target audience,
whether for links, shares or sales.
20. Targeted Outreach?
We spend so much time looking for link targets
Content is placed on any relevant website
Who is going to read it?
Who is going to share it?
Are we putting our content in front of the right people?
29. Summary
There is no silver bullet, if you have no assets, you have no SEO
strategy
Link building is not dead, just different
Consider key objectives in all activity
Finding and engaging influences is key
If you already rank well, links are most likely not the difference