1. East Coast Electric
The plan:
1. Integrated market approach
2. Activities
3. Deliverables
4. Value Chain
5. Timeline
6. Organization
7. Cost
8. Contact

2. 1. Integrated Market Approach
East Coast Electric Strengths:
- All parts of the EV & Smart Grid value chain
are part of the consortium
- Cooperation between Entrepeneurs,
Corporates, Academia and Government (P3)
- Combining unique expert knowledge with
institutional power
- Excellent window of opportunity
- Concerted effort for market penetration
Why a public private consortium:
- Collaboration leads to value creation
- Easy access to important stakeholders
- Limited cost for market research & business
development
- Connecting expertise & interest

3. 2. East Coast Electric has 4 key activities
1. Market Research
• The process of gathering, analyzing and interpreting information about the US East
Coast electric mobility and smart grid market.
2. Knowledge transfer
• The process of communicating developed knowledge in order to help organizations,
institutions and companies stimulate growth of electric mobility and smart grids.
3. Business Development
• The process of creating long-term value for entrepeneurs, companies, organization from
customers, markets, and relationships on the east coast
4. Project realization
• Dedicated activities to set up and realize multi stakeholder initiatives and projects on the east
coast

4. 3. Deliverables
Market Research
Complete overview of the private
market (with contact details)
Contact details of top 20 Green VC
Overview of federal and state
regulation
Overview of subsidizable projects
East Coast Electric stand on EDTA
2014/2015
2 Incubator sessions
2 Electric Mobility and Smart Grid
mission
1 US company mission to the
Netherlands
Knowledge Transfer
Workshop with governmental
stakeholders on interoperability
Advise Tri-state area on 4 party model
for EV charging
Exchange GCP’s on Smart Grid & EV
mobility projects
Policy paper with US university on
market model for EV charging for US
market
Research project between Dutch &
American university & companies
Research project business model EV to
grid charging
Research project decentralized energy
& grid stability
Exchange of 4 PHD students
Business
Development
Assess opportunity in target market
Identify key competitors and partners
Set-up effective partnerships
Initiate multistakeholder projects
Set up investor meetings
Rough sketch for potential business
activity
Project Realization
Dedicated work for consortium
partners. Deliverables to be
determinder for each specfic project

5. 4. East Coast Electric actions in the electric mobility and
smart-grid value chain
Energie production
Powertrain –
Smart Grid
components
Battery
Management –
Energy Storage
Vehicles
Charging
Infrastructure –
Energy
Distribution
Energy, Mobility,
Grid Services
Market
Research
Knowledge
Transfer
Business
Development
Project
Realization
Establish network, give insight in market trends, regulation and subsidies, overview of potential investors
Technological Research
Interoperability Model
Integrated design - applying new concepts
Value Chain
Initial set-up of distribution network
Constructing long-term international partnerships
Initiate (subsidized) projects
Dedicated work to initiate and realize different projects or company goals

6. 5. Market research and knowledge transfer
leads to increasing business development
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Time allocation in percentages
Market Research Knowledge Transfer
Business Development Projects
Save the date
1 sep 2013 Start
Q4 2013 EV & Smart Grid
mission
Q2 2014 Green VC
meeting
June 2014 EDTA conference
Q3 2014 EV & Smart Grid
mission
Monthly Report card
Twice a year Company visit

7. 6. Organization
Partners in East Coast Electric
Crust Young – Tim Kreukniet
Market
Research
Knowledge
Transfer
Business
Development
Project
Realization
EV & Smart Grid attache at
Dutch consulate
East Coast Electric initiatives
Decision
makers:
Activities:
Function:
Project
leader:

8. 7. Cost – 2 different packages (for 1 year)
Market investigation Market penetration Project Realization
Market Research
1. Market Overview   
2. Contacts   
Knowledge Transfer
1. Government to Governemt   
2. Knowledge to Knowledge   
3. Business to Government   
Business Development
1. Investigate Potential   
2. Assess Feasibility   
Project Realization
1. Initiate & Realize projects   
Cost in euro’s 5000 10000 To be determined

9. 8. Contact
We are interested in what East Coast
Electric can do for you. Contact us when:
• You have a specific interest in energy transition
on the East Coast
• Want to invest in Dutch innovative start-ups
• Want to stimulate cooperation between Dutch
and American energy companies
• Become part of the consortium
Contact details:
- Tim.kreukniet@eastcoastelectric.info
- +31658821377