4. Ask Yourself a Question!
What do you want to do?"
• Be a publisher"
• Be a writer or content creator"
• Be an entrepreneur"
5. Monetizing as a Publisher!
Think beyond banner ads"
• Text ads"
• Custom skins"
• Video ads"
• Affiliate marketing"
• Sponsorships"
• Ecommerce partnerships"
• Newsletters"
• Data "
6. Monetizing as a Publisher!
Traffic volume is a challenge. One
million+ uniques monthly are needed
to get ad sales representation."
• Partner with other content creators"
• Explore arbitrage models"
7. Monetizing as a Publisher!
Questions"
• Have you tried to monetize with ads?"
• What has worked, what hasnʼt?"
• How can bloggers find advertisers?"
• What tips do you have?"
8. Monetizing as a Writer!
If you just want to write/create content youʼll
need others to monetize that content"
• Partner with others — including a
publisher who wants to deal with ad
monetizing"
• Align with blog networks and major
publishers, but be careful of exclusive
deals"
9. Monetizing as a Writer!
• Write a book, write for traditional
magazines & newspapers"
• “Content Marketing” websites
are creating many opportunities
for bloggers to get paid to write"
10. Monetizing as a Writer!
Questions"
• Have you ever been paid by others for
your content?"
• How does one make a living doing this?"
• Are you affiliated with any networks /
publishers / agents?"
• What tips do you have?"
11. Monetizing as an
Entrepreneur!
The sky is the limit"
• Organize wine events"
• Private wine tastings"
• Speaking events"
• Become a wine tour guide"
• Start a wine conference"
• Sell wine"
12. Monetizing as an
Entrepreneur!
Questions"
• How do you monetize yourself?"
• What have you seen others do?"
• What are some challenges youʼve
faced?"
• What tips do you have?"
