Tim Macer

London, United Kingdom United Kingdom

Hon. Research Fellow

Advertising / Marketing / PR

Technology advocate and consultant with many years experience in the application of technology in business - particularly, though not exclusively, in the field of marketing and survey-based research. Practiced in technology appraisal, implementation management - particularly interested in the human as well as the technology aspects. Prolific communicator and technology writer, with several hundred magazine articles on software and IT published and many conference presentations given. Tim says: "I am always interested in helping my clients to go further with their software and technology than they thought would be possible – and like to do this by sticking to a grounded and pragmatic...