Falcon Invoice Discounting: Empowering Your Business Growth
What Publishers Need to do to Survive
1. The Future of Digital Distribution
and eBook Marketing
Tim O’Reilly
www.oreilly.com
Tools of Change for Publishing
February 24, 2010
Thursday, March 4, 2010
2. Why There Will Always Be Publishers
Tim O’Reilly
www.oreilly.com
Tools of Change for Publishing
February 24, 2010
Thursday, March 4, 2010
3. What Publishers Need To Do To Survive
Tim O’Reilly
www.oreilly.com
Tools of Change for Publishing
February 24, 2010
Thursday, March 4, 2010
11. You’re betting that you’re going to be smarter, and
faster, and more creative than all the young
developers and entrepreneurs out there.
Thursday, March 4, 2010
12. “The ugly stuff will always need to be done.”
-John Ingram
Thursday, March 4, 2010
13. Your job as a publisher is to do things for authors that
they can’t do for themselves:
– Things that require special expertise
– Things that require scale
– Things that are expensive
– Things that require marketplace leverage
– Things that are boring and time-consuming
Thursday, March 4, 2010
14. Production
Distribution
Pricing
Channel management
Marketing
Sales
Thursday, March 4, 2010
16. “No place affords a more striking conviction of the
vanity of human hopes than a public library.”
Samuel Johnson, 23 March 1751
Rambler No. 106
Thursday, March 4, 2010
17. “Obscurity is a bigger problem for authors than
piracy.”
Tim O’Reilly, 11 December 2002
Piracy is Progressive Taxation
Thursday, March 4, 2010
18. Does anyone see a problem with this?
Thursday, March 4, 2010
21. Why does new media always display power laws?
Figure #1: 433 weblogs arranged in rank order by number of inbound links.
The data is drawn from N.Z Bear's 2002 work on the blogosphere ecosystem.
The current version of this project can now be found at http://www.myelin.co.nz/ecosystem/.
Clay Shirky, Power Laws, Weblogs, and Inequality, February 8, 2003
http://www.shirky.com/writings/powerlaw_weblog.html
Thursday, March 4, 2010
30. The mathematics of complex social organization
“Relationships between a band of 20 people involve only 190
two-person interactions (20 people times 19 divided by 2), but
a band of 2000 would have 1,999,000 dyads.... In small
societies with few pairs of members, the resulting necessary
transfer of goods can be engaged directly between pairs of
individuals or families, by reciprocal exchanges. But the
same mathematics that makes direct pairwise conflict
resolution difficult in large societies makes pairwise
economic transfers also inefficient. Large societies can
function economically only if they have a redistributive
economy in addition to a reciprocal economy.”
Jared Diamond: From Egalitarianism to Kleptocracy
in Guns, Germs and Steel, pp 286-287
Thursday, March 4, 2010
31. Your mission, should you choose to accept it, is to get
more visibility and sales for authors than they can get
on their own.
Thursday, March 4, 2010
37. “the minimum viable product is that version of a new product
which allows a team to collect the maximum amount of
validated learning about customers with the least effort.”
Thursday, March 4, 2010
45. nivi and the @timoreilly bump
Thursday, March 4, 2010
46. This is important!
In social networks, you gain and bestow status
through those you associate with
A key function of a publishing brand is the bestowal
of status by who and what you pay attention to
If you only pay attention to yourself, you aren’t as
valuable to your community
– You don’t learn as much from your readers
– You don’t bind them to you by amplifying their voice
Thursday, March 4, 2010
57. The PeopleBrowsr Cycle
• Historical and • Campaigns to Build
Ongoing Sen9ment Followers
Analysis
• Campaigns to Direct
Message
• Custom Monitoring
Dashboards
• Repor9ng on ROI for
tradi9onal and Social
Media
1
Thursday, March 4, 2010
58. There will be ebook reader analytics tools as well.
Thursday, March 4, 2010
60. Analytics will help you find what products are working
what channels are working
what prices are working
who is spreading the word about you
what your readers think
Thursday, March 4, 2010
62. The secret of social media is that it's not about you,
your product, or your story. It's about how you can
add value to the communities that happen to include
you. If you want to make a positive impact, forget
about what you can get out of social media, and start
thinking about what you can contribute. Not
surprisingly, the more value you create for your
community, the more value they will create for you.
Thursday, March 4, 2010