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What’s Brewing in Your
Organization?
Tapping the Power of Strategic Engagement for
Organizational Success
Pamela Meyer, Ph...
How do you/can you tap the
strengths of your organization
to generate value?
Why brewing?
The State of Craft Brewing
The State of Craft Brewing
The Brewing Process
The Brewing Process
The Brewing Process
The Brewing Process
The Brewing Process
The Brewing Process
Shared Dynamics of Brewing &
Strategic Engagement
• Informal (not planned or regulated) (Hussmanns, 2004)
• Organic (emerg...
If one doesn't have the time to vet potential
partners, then dealing with friends or known
associates becomes a rational s...
Strategic Planning:
From Verbs to Nouns
Strategic
Plan
Strategic
Planning
Stamp Out Nouns!
(Weick, 1979)
Brewing
Strategic
Planning
Strategic
Engaging
Strategic
Acting
Dynamics of Strategic
Engagement
Values-Driven
Decision-Making
Intrinsically
Motivated
Innovation
Spirit of Play &
Playspa...
Dynamics of Strategic
Engagement
Strength-Based
Values-Driven
Decision-Making
Continuous
Peer-led
Learning
Intrinsically
M...
About Mightybytes
• Founded in 1998
• Illinois B Corporation
• Focus on projects (and profits) with a purpose
• Team-based...
• Action-oriented
• Strengths & Opportunity
focus
• Possibility focus
• Innovation & breakthroughs
• Engagement of all lev...
Strength-Based
Think of a recent
successful collaboration
Strength-Based
• Hiring/recruiting
• Evolution to company’s core values
• Led to SOAR approach
How are you/might you foster
“Strength-based Strategic Action”
in your organization(s)?
Values-Driven Decision Making
Values-Driven Decision Making
• Team commitment to quality of work
• Value-reflection on strategic plan
• Business develop...
Continuous Peer-Led Learning
Continuous Peer-Led Learning
Opportunity to build skills & knowledge through:
• Beer brewing & “brewstorming”
• Lunch-n-Le...
Intrinsically Motivated
Innovation
Intrinsically Motivated
Innovation
• Brewmaster selection
• Agile processes
• Product incubation
• Community involvement
Spirit of Play & Creation
of Playspace
Spirit of Play & Creation
of Playspace
• Brewstorming
• Participation in community events
• Product development sessions
•...
Value-Generated
Value-Generated: Individual
Continuously learn industry
best practices, stay current
Value-Generated: Organization
Evolve services to match
changing industry
Value-Generated: Community
Sponsorship of local events
Value-Generated: Community
Support local organizations
What other types of value is/might be
generated by tapping the strengths of
your stakeholders?
Implications for
Research & Practice
What does it mean to “stamp out nouns”
in organizational inquiry?
Continuing the Conversation
Pamela Meyer, Ph.D.
DePaul University • Meyer Creativity Associates
@pmeyerphd
pamela@meyercre...
What's Brewing In Your Organization
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What's Brewing In Your Organization

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Pamela Meyer & Tim Frick tap the power of strategic engagement for organizational success

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What's Brewing In Your Organization

  1. 1. What’s Brewing in Your Organization? Tapping the Power of Strategic Engagement for Organizational Success Pamela Meyer, Ph.D., DePaul University Meyer Creativity Associates @pmeyerphd Tim Frick, Mightybytes, Inc. @timfrick
  2. 2. How do you/can you tap the strengths of your organization to generate value?
  3. 3. Why brewing?
  4. 4. The State of Craft Brewing
  5. 5. The State of Craft Brewing
  6. 6. The Brewing Process
  7. 7. The Brewing Process
  8. 8. The Brewing Process
  9. 9. The Brewing Process
  10. 10. The Brewing Process
  11. 11. The Brewing Process
  12. 12. Shared Dynamics of Brewing & Strategic Engagement • Informal (not planned or regulated) (Hussmanns, 2004) • Organic (emergent) (Wheatley, 1996) • Social/Relational (based on trust) (Park, 2001) • Adaptive (Godfrey, 2011)
  13. 13. If one doesn't have the time to vet potential partners, then dealing with friends or known associates becomes a rational strategy. Similarly, lacking resources and track records, new businesses seek customers and suppliers by tapping friendship networks, and family and friends become the initial investors. (Godfrey, 2011, p. 259)
  14. 14. Strategic Planning: From Verbs to Nouns Strategic Plan Strategic Planning
  15. 15. Stamp Out Nouns! (Weick, 1979) Brewing Strategic Planning Strategic Engaging Strategic Acting
  16. 16. Dynamics of Strategic Engagement Values-Driven Decision-Making Intrinsically Motivated Innovation Spirit of Play & Playspace Strength-Based Continuous Peer-led Learning
  17. 17. Dynamics of Strategic Engagement Strength-Based Values-Driven Decision-Making Continuous Peer-led Learning Intrinsically Motivated Innovation Spirit of Play & Playspace
  18. 18. About Mightybytes • Founded in 1998 • Illinois B Corporation • Focus on projects (and profits) with a purpose • Team-based activities inspire company growth • Initiated strategic engagement endeavors in 2011 • Numerous company endeavors grew from this
  19. 19. • Action-oriented • Strengths & Opportunity focus • Possibility focus • Innovation & breakthroughs • Engagement of all levels • Focus on Planning • Energy creating • Attention to results SWOT vs SOAR Stavros, J. M., & Hinrichs, G. (2009). SOAR: Building strength-based strategy. Bend, OR: Thin Book Publishing, 12. • Analysis-oriented • Weakness & Threats focus • Competition focus • Incremental improvement • Top down • Focus on analysis & planning • Energy depleting
  20. 20. Strength-Based
  21. 21. Think of a recent successful collaboration
  22. 22. Strength-Based • Hiring/recruiting • Evolution to company’s core values • Led to SOAR approach
  23. 23. How are you/might you foster “Strength-based Strategic Action” in your organization(s)?
  24. 24. Values-Driven Decision Making
  25. 25. Values-Driven Decision Making • Team commitment to quality of work • Value-reflection on strategic plan • Business development practices based on core values • Team development based on education and core values • B Corp framework
  26. 26. Continuous Peer-Led Learning
  27. 27. Continuous Peer-Led Learning Opportunity to build skills & knowledge through: • Beer brewing & “brewstorming” • Lunch-n-Learns • Community involvement • Professional development fund • Product Incubators
  28. 28. Intrinsically Motivated Innovation
  29. 29. Intrinsically Motivated Innovation • Brewmaster selection • Agile processes • Product incubation • Community involvement
  30. 30. Spirit of Play & Creation of Playspace
  31. 31. Spirit of Play & Creation of Playspace • Brewstorming • Participation in community events • Product development sessions • Lunch-n-Learns • Hosted events
  32. 32. Value-Generated
  33. 33. Value-Generated: Individual Continuously learn industry best practices, stay current
  34. 34. Value-Generated: Organization Evolve services to match changing industry
  35. 35. Value-Generated: Community Sponsorship of local events
  36. 36. Value-Generated: Community Support local organizations
  37. 37. What other types of value is/might be generated by tapping the strengths of your stakeholders?
  38. 38. Implications for Research & Practice What does it mean to “stamp out nouns” in organizational inquiry?
  39. 39. Continuing the Conversation Pamela Meyer, Ph.D. DePaul University • Meyer Creativity Associates @pmeyerphd pamela@meyercreativity.com meyercreativity.com Tim Frick Mightybytes, Inc. @timfrick tim@mightybytes.com mightybytes.com

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