Explania Webinar - Going Viral with Video
Case studies from Explania.com
Make your content spread viral with neutral and embeddable animated explanations and generate leads with interactive call-to-action
2. Viral Video Content Marketing
Timo Mouton
Online Marketing Manager Explania
@stimorolthy
www.explania.com
www.twitter.com/explania
www.facebook.com/explania
3. Viral Video Content Marketing
Agenda:
Why Video?
What is Content Marketing?
Advertiser Visibility
Case Study
4. Viral Video Content Marketing
Why focus on Video?
Too much data
People are busy and impatient
Short attention spans
Interactive
5. Viral Video Content Marketing
Video is huge!
Prediction: by 2013, 90% of Web Traffic will be Video
http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
6. Viral Video Content Marketing
Video is driving Search:
38% use search engines to find video
54% use Youtube search to find video
>30% of search results contain video
SEO! 53 times more likely to drive a first page result
than traditional SEO
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
7. Viral Video Content Marketing
Video is driving Social:
Facebook has become larger than Google in 2010 (US, Visits)
3rd place in top 10 Online Video Views
>20 million videos uploaded each month
>2 billion videos watched each month
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
8. Viral Video Content Marketing
How long is a link alive?
http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
14. Viral Video Content Marketing
6 rules of Content Marketing
Non Promotional
Relevant to Target Audience
Relevant to your Company
Close a Gap
Well-Made
Give Proof
Source: http://www.youtube.com/watch?v=UDvan57wGXc
15. Viral Video Content Marketing
When do people share content?
Entertainment Information
Fun Relevance
Weird stuff Value
Amazing Interesting
24. Viral Video Content Marketing
About Us
Multimedia company specialized in
animated explanations
For delivery on any screen: PC, TV, mobile, …
All world languages