1. Expert focus: increasing the ability of Stanford students who live in all-freshmen
dorms to immediately engage in spontaneous social sport activities by triggering the same
behavior in others.

2. Non-tech solutions : Parks, sports gear and gyms
Equipment
Place
IM sports? People

3. Tech solutions : stc.stanford.edu, facebook et al. and texting
texting facebook et. al
+ powerful trigger - expectations
- small group - socially unfamiliar
- hardly spontaneous - big community
- not efficient (search, notification...)
stc.stanford.edu
+ focused
+ community
- not spontanous, must plan