PRmyBusiness is the specialist PR agency for small businesses and entrepreneurs looking to get great press coverage for their businesses - but on a limited Budget. In this webinar we look at three great Public Relations techniques small businesses and start-ups can use to get great publicity for their business - and turn it into sales leads. See further details about us and our pay-as-you-go fixed-price public relations services at https://www.prmybusiness.co.uk . PRmyBusiness is a London Public Relations agency that represents small businesses based all over the UK

1. PR for small businesses
Tim Prizeman
PRmyBusiness.co.uk – July 2013

2. These slides
• On www.PRmyBusiness.co.uk later this week
• On www.SlideShare.com
• We will email them to you
• Recording of this webinar available too

3. Tim Prizeman
 20+ years in PR
 primarily advising
owner-managed
businesses
 award-winning for
“limited budget”
campaigns
 Run PR services
PRmyBusiness and
Kelso Consulting

4. About PRmyBusiness
 Specifically for small
businesses & self-
employed
 Fixed-fee, pay-as-you-
go PR services at
everyday prices
 Experienced PR agency
team
www.PRmyBusiness.co.uk

5. About us
• Public Relations agency specialising in smaller
businesses with limited budgets
• Central London based, with clients all over the UK
• Also work with SEO agencies to build high-value
editorial links for their clients

6. Businesses that use us include…

7. What is Public Relations?
 Established Media
 TV
 Radio
 Newspapers
 Magazines
 Trade Journals
 Online and print

8. What is Public Relations?
 Social Media

9. What is PR
Editorial in a publication or broadcast
– An interview
– A photograph
– An article you have written
NOT:
– Advertisements
– Sponsorships
– Advertorial

10. How PR helps small businesses
 New business
 Search Engine Optimisation
 Content for social media
websites

11. How PR helps small businesses
 Adds impact to direct
mailings
 Adds credibility
 Gives a buzz

12. How PR helps small businesses
 Adds impact to direct
mailings
 Adds credibility
 Gives a buzz
 The good news is it’s
fun to do too!

13. Start with your strategy
• Who (specifically) is your business aiming at
• Where are they and what media do they use
• What are their needs that you meet
• What are your points of differentiation
• What are your messages
• What do you want them to do
• Creative approach (ie the source of coverage)

14. Start with your PR strategy
1. Who (specifically) is your
business aiming at
2. Where are they
3. What media do they use
4. What are their needs that
you meet
5. What are your points of
differentiation
6. What are your messages
7. What do you want them to
do
1. Small & microbusiness owners
2. All over the UK
3. Numerous (across social,
newspapers, online, broadcast)
4. Want to grow against better
known, bigger competitors
5. Fixed-price, low cost, pay-as-
you-go, easy to use
6. Various around the benefits of
PR to small businesses and the
ease of doing it
7. Make a purchase or join my
mailing list

15. Creating news & comment
The creative element - what are you able to do that is
“newsworthy”
1. Your expertise
2. Your products
3. Linking to what’s happening in the outside world
4. Human interest
5. Stunts
6. Research & opinion polls

16. What makes a story
Topical
Important
or
amusing
Relevant
to
readership

17. PR tactics
• Press releases
• Photo opportunities
• Articles
• Case studies
• Press conference / press launch
• Meeting / lunching / calling journalists
• “Letters to the editor”
• Stunts and events

18. Easy PR #1 – advice articles
• 5 top tips to look great this summer
• 10 steps to make your house secure while on holiday
• The 5 most important questions to ask when
interviewing job candidates
• What the government’s new X regulation means for
your business
• The most common mistakes businesses make when
buying software
• 5 easy ways to cut the cost of your mortgage / utility
bills

19. Easy PR #2
Have initiatives that link to things journalists are already
writing about:
• Seasonal: Christmas, Wimbledon, holidays, Valentine’s
Day, New Year resolutions, the Budget
• “In the news”: impact of current events and trends (eg
bank lending, government legislation)
• Topical themes: what are the hot topics at the moment
(social media, big data, shops closing, themed days)
www.prmybusiness.co.uk/pr-opportunities-forthcoming-dates/

20. Last month
• UK Volunteer Week
• My Money Week 2013
• Boy scouts’ Community
Week
• Make A Noise in Libraries
Fortnight
• Heart Rhythm Awareness
Week
• Annual Carer’s Week
• Poop Scoop Week
• Anne Frank Day
• World Blood Donor Day
• Bug Busting Day
• Global Wind Day
• Father’s Day
List kept updated on:
www.prmybusiness.co.uk/pr-opportunities-forthcoming-dates/

21. Easy PR #3
Do something a little bit unusual:
• Open days
• Invite kids or elderly (for local papers)
• Competition with prize
• Advice clinic
• Quirky or counter-intuitive
- Always think visually: publications (including online)
are always desperate for interesting photos

23. How we can help your business
• Writing and placing expert
articles
• Specific projects
• Writing and issuing press
releases (and the all important
follow-up calls to journalists)
• Regular / retained support

24. Why us
• Fixed price “pay as you go” support
• Transparent low pricing
• Article placing - guaranteed coverage or money back
• Track record in high-impact media
20% off all orders this month for seminar attendees

25. Special Discount
Creative Brainstorming &
Planning RRP £259+VAT
• Numerous ideas for PR activities to
generate valuable press coverage.
• Leave with a timetable of relevant
events, anniversaries, scheduled
features and other “media hooks”
• Special offer: £215
(normally £259)
• OFFER CLOSES 31 July
• Go to:
www.prmybusiness.co.uk/shop-2/

26. Special Discounts for
all Webinar Attendees
Article Placing Service RRP £349
• Our service guarantees that you will
have an article (written by us on
your behalf) appear in a publication
of your choice.
• Today’s offer: £290
• OFFER CLOSES 31 July
• Go to:
www.prmybusiness.co.uk/shop-2/

27. Special Discounts for
all Webinar Attendees
Press Release Writing &
Distribution RRP £399
• Our service ensures an expertly
drafted & distributed release (with
follow-up calls to target journalists)
• Today’s Offer: £330
• OFFER CLOSES 31 July
• Go to:
www.prmybusiness.co.uk/shop-2/

28. To gain these discounts
• Choose a product from the shop
• Please do call me and the team first on 020 7242
2286 to discuss your requirements
• Add it to the shoppoing cart
• In the Coupon box add: junewebinar
• Select “Apply Coupon” and go to the Checkout
Applies to all products in the store:
www.prmybusiness.co.uk/shop-2/

30. Questions????

31. Contact us for PR advice
Email: PRHelp@PRmyBusiness.co.uk
Phone: 020 7242 2286
www.PRmyBusiness.co.uk/contact
Twitter: @PRmyBusiness