tim smits
31
Abonné
Personal Information
Entreprise/Lieu de travail
Antwerp Area, Belgium Belgium
Profession
Associate Professor at KU Leuven
Secteur d’activité
Education
Site Web
http://persuasivemark.blogspot.com
À propos
My RESEARCH focuses on food marketing, persuasion processes in children, subtle cue effects and word-of-mouth marketing.
I TEACH on persuasion, marketing communication, advertising and research methods.
I also provide management and employee WORKSHOPS on nudging and branding.
[Contact me for further information]
An overview with some conference presentations and other contributions related to my academic research and teaching:
Mots-clés
persuasion
marketing
advertising
children
twitter
higher education
research
policy
behavioral insights
nudging
typeface
congruency
communication
marketing cpgs children persuasion packaging retai
cpgs
fraud
food
endorsement
government
behavioral economics
experiment
behavioral science
peripheral cues
kuleuven
proefles
starttostudy
marketing and advertising
replication
music
conditioning
strategy
creativity
packaging
parents
retail
empirical methodology
crisis
science
construallevel abstraction ewom reviews
social media
blogging
academia
blackboard
twitter feed
lifelong learning
classroom
fmcgs
coupon
promotion
swocc
moderated mediation
credibility
attitudes
reviews
online marketing
word of mouth
recall
radio
cross-channel
internet marketing
marketing communications
practices
researchers
central route processing
reflection
assessment
brand image
expectations
toolkit
identity
market research
brand personality
Tout plus
- Présentations
- Documents
- Infographies