Connecting Through Humor MPB2B 2018

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Tim Washer

Preso from MarketingProfs B2B Forum, San Francisco 2018

Marketing

Creating Lifelong Customers With Laughter
Tim Washer
Emcee | Keynote Speaker | PowerPoint Comedian
@timwasher
@timwasher

We’re facing a trust crisis.
Laugher will save us.

“Trends That Ruled 2018 Super Bowl Ads”
“Now more than ever,
people want—no, make
that need—to laugh a
little,”
– Dan Kelleher,
Chief Creative Officer, Deutsch

•Comedy comes from pain. And truth
•All 7 billion of us are connected through our shame
•Anger comes from Fear. Often, the fear of not belonging
•Truth > Authenticity > Vulnerability > Shame
•Sharing our story is a gift of grace to others
@timwasher

“If you’re going to tell
people the truth, make
them laugh. Otherwise,
they’ll kill you.”
-- George Bernard Shaw

https://youtu.be/Z1xKpm0nURk
Put you product/service into an absurd application

http://www.timwasher.com/create-b2b-comedy-video/

Suggestion 1 Suggestion 2
Attributes
Juxtaposition

Contrast
Compare / contrast to heighten differences

@CarmenHill
Explore what happened just before or after the photo was taken

https://youtu.be/MSqXKp-00hM
“With this in the backdrop, IBM is
re-positioning the mainframe as a
back-to-the-future alternative. The
tone of Hoey’s spoof training video
is in keeping with the kinder,
humbler image IBM now seeks to
project.”
Follow the fear. You have an obligation to pursue the idea that scares you the most –
especially if you feel unqualified.

Hyperbole. Exaggerate to the point of the ridiculous.

https://youtu.be/AEj0kVWnP84
Parody: Put an extraordinary character in an ordinary situation

Find the pattern
https://vimeo.com/285145078

Creepy
Circus
Clowns
Shovel
Trapeze
Pigs
Bacon
Farm
Ham
Eggs
Rooster
The Shining
Confetti

Anachronism: Make your product the hero of an
ancient predicament.
https://vimeo.com/207290508
https://vimeo.com/201703037

Delaware River Gap
Today we spotted four
bald eagles and one with
a pretty bad comb-over

CAUTION: Beware of bears
making announcements

Waited here for 10
minutes before I realized
this wasn’t a Cinnabon
Rijksmuseum Schiphol
Airport

Comedy Script Formula
1. Start with customer’s pain point
2. Explore what would happen if there were no solution
3. Exaggerate to the Nth degree / “Heighten"

Ask me anything at the Post-Presentation Huddle!
tim@timwasher.com
youtube.com/timwasher
timwasher.com

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Connecting Through Humor MPB2B 2018

1. Creating Lifelong Customers With Laughter Tim Washer Emcee | Keynote Speaker | PowerPoint Comedian @timwasher @timwasher

2. We’re facing a trust crisis. Laugher will save us.

6. “Trends That Ruled 2018 Super Bowl Ads” “Now more than ever, people want—no, make that need—to laugh a little,” – Dan Kelleher, Chief Creative Officer, Deutsch

7. •Comedy comes from pain. And truth •All 7 billion of us are connected through our shame •Anger comes from Fear. Often, the fear of not belonging •Truth > Authenticity > Vulnerability > Shame •Sharing our story is a gift of grace to others @timwasher

8. “If you’re going to tell people the truth, make them laugh. Otherwise, they’ll kill you.” -- George Bernard Shaw

9. https://youtu.be/Z1xKpm0nURk Put you product/service into an absurd application

10. http://www.timwasher.com/create-b2b-comedy-video/

11. Suggestion 1 Suggestion 2 Attributes Juxtaposition

12. Contrast Compare / contrast to heighten differences

13. @CarmenHill Explore what happened just before or after the photo was taken

14.

15. Follow the Fear

16. https://youtu.be/MSqXKp-00hM “With this in the backdrop, IBM is re-positioning the mainframe as a back-to-the-future alternative. The tone of Hoey’s spoof training video is in keeping with the kinder, humbler image IBM now seeks to project.” Follow the fear. You have an obligation to pursue the idea that scares you the most – especially if you feel unqualified.

17. Hyperbole (Heighten)

18. Hyperbole. Exaggerate to the point of the ridiculous.

19. https://youtu.be/AEj0kVWnP84 Parody: Put an extraordinary character in an ordinary situation

20. Find the pattern https://vimeo.com/285145078

21.

22. Suggestion 1 Suggestion 2 Attributes Juxtaposition

23. Creepy Circus Clowns Shovel Trapeze Pigs Bacon Farm Ham Eggs Rooster The Shining Confetti

24. Anachronism: Make your product the hero of an ancient predicament. https://vimeo.com/207290508 https://vimeo.com/201703037

25. Captions

26. Delaware River Gap Today we spotted four bald eagles and one with a pretty bad comb-over

27. CAUTION: Beware of bears making announcements

28. Waited here for 10 minutes before I realized this wasn’t a Cinnabon Rijksmuseum Schiphol Airport

29. Comedy Script Formula 1. Start with customer’s pain point 2. Explore what would happen if there were no solution 3. Exaggerate to the Nth degree / “Heighten"

30. Ask me anything at the Post-Presentation Huddle! tim@timwasher.com youtube.com/timwasher timwasher.com

Notes de l'éditeur

Pattern
Pattern
https://youtu.be/Z1xKpm0nURk
Pattern
https://youtu.be/MSqXKp-00hM http://blog.sfgate.com/techchron/2006/08/29/what-are-they-drinking-in-armonk/
Pattern
Pattern
Pattern
Pattern

Connecting Through Humor MPB2B 2018

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