Google Tag Manager in 28 Minutes
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Track What You Want, When You Want. Once your small business has installed and implemented the Google Tag Manager (GTM) tracking code you no longer need the support of IT or a developer to add code on your site to track certain events and clicks. This is a high level overview of the benefits of GTM and how quickly you can be up and running with some basic tags.
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Google Tag Manager in 28 Minutes
- 1. analytics | search engine marketing | marketing automation | content strategy Track What You Want, When You Want To An Overview of Google Tag Manager for Small Business Owners (in 28 minutes) Feb 2017 - Presented by Jeff Tincher
- 2. About 610 610 Digital is a suburban Philadelphia, PA Digital Marketing Agency specializing in marketing automation, content marketing, pay per click, SEO & Analytics.
- 3. Jeff Tincher Founder/Digital Marketing Consultant ● Google AdWords Certified ● Google Analytics Certified ● Bing Ads Accredited Professional ● Hootsuite Platform Certification ● SharpSpring Certified ● Hubspot Inbound Certified ● Wordstream Advisor Certification ● Drinker of Great Gin ● Youth Soccer Coach
- 4. Google Tag Manager (GTM) in 28 Minutes +/- 4
- 5. Google Tag Manager is a simple tool to manage e-marketing tags in your website or ecommerce store. Oh, it’s FREE!
- 6. container - what holds it all together. includes all tags; represented by code on website tag - A tag is a snippet of code that sends information to a third party, such as Google. trigger - a rule that “fires” a tag. for example, you can set subpages where remarketing or conversion code for Google AdWords would be activated variable - it’s like a macro...I set up a constant variable with the Analytics Property ID (UA-XXX-XXXX)
- 7. More Agile, More Efficient no waiting on IT or a developer. Simple enough that Marketing can implement. 7
- 8. 8 Plays nicely with others. ● marketers can quickly add or change their own tags as needed ● use any third-party tag ● create custom tags from JavaScript or other code
- 10. Even add in your own Custom HTML like JSON-LD for local schema markup
- 11. What to Track? • general pageviews (this is the same as using the GA tracking code) • analytics events (PDFs, mailto, outbound links, video views, etc.) • ecomm transactions • remarketing code • conversion tracking • other web analytics (Adobe, Heap) 11
- 12. How Can You Start? 1. Signup at Google.com/tagmanager with a Google account 2. Add Account Name and Container Name, Select Web 3. Add the GTM Codes to your site in the <head> and just after opening <body> tag 4. REMOVE OTHER GA TRACKING 5. Create general Pageview Tag to fire on All Pages 6. That’s the basic setup 12
- 13. Got Questions? How can you see GTM helping you? What are some things you can easily track with GTM? What if I don’t know how to code? 13
- 14. Upcoming Events March 15th - Real Estate Measurement with Google March TBD - our next Meetup - any topic suggestions? Guest speaker? http://610dig.it/MeetupEvents