Targeting at the right market, providing unique local tours, especially to Chinese outbound travelers. Gopackup is taking off and need your support and catch this great opportunity together.

1. Tingbin Tang
CEO & Cofounder
tingbin@gopackup.com
Market Analysis

2. About Gopackup
1. A Uber model for tours, allow anyone
to be a tour guide.
2. It is a O2O service, traveler can book
tours created by locals.
3. Even people at the same city may
create different tours based on their
background and perception about the
place.
4. Currently mainly target at Chinese
outbound tourism market (Especially
travel to USA).

3. Right Timing

4. Global tourism economy
Global travel & tourism
6990.3bn
Annual Growth 09-14
5.2%
Global intl. tourism
revenue
1159bn
Source: http://www.statista.com/topics/962/global-tourism/
1. Travel and tourism economy have always
been one of the most important parts of
global economy, which is about 4% of
global economy.
2. 2014 global travel and tourism economy is
close to 7,000 billion dollars.
3. Among them global international tourism
revenue is 1,159 billion dollars.
4. Annual growth rate from 2009 to 2014 is
5.2%.

5. China tourism economy
China tourism
expenditure
19.62%
China outbound tourism
expenditure
164.8bn
Chinese outbound
tourism
>109m
Source: http://www.statista.com/topics/962/global-tourism/
1. 2014 China tourism expenditure is about 19.62% of
global tourism expenditure.
2. 2014 Chinese outbound tourism expenditure is
164.8billion dollars, which is 28% increased from 2013.
3. Chinese 2014 outbound travel was more than 109
million people/times.
4. Chinese outbound tourism market is the biggest, and
have been growing very fast; no matter it is for
amount of traveler, travel times, expenditures,
percentages and internet usages, etc.

6. Chinese outbound tourism growing
Source: http://www.statista.com/topics/962/global-tourism/
1. 2015 Chinese outbound travel estimated to be 120 million people/times.
2. 2015 Chinese outbound tourism expenditure estimated to be 194 billion dollars.
3. China has been ranked the world's largest outbound tourism market, the largest consumer
of outbound tourism.
4. US Travel Association President Roger Dow describe Chinese travelers as “Walking Wallet”.
5. Global online travel platform Travelzoo most recent data shows, Chinese mainland tourists
travel times and costs are significantly ahead of the Asia-Pacific region. Research shows
that Chinese tourists on average travel 6.4 times a year, they plans to travel long or
distance this year, and it is expected to spend an average of $ 8,559 dollars.
6. In 2020, Chinese outbound travelers will be above 200 million people/times, which is
doubled than 2013, and will drive outbound consumption expenditures to grow three
times.
Source: http://gzdaily.dayoo.com/html/2015-02/02/content_2857278.htm
Annual Growth 13 - 14
28%
China outbound tourism
Expenditure 2015
194bn
Chinese outbound
Tourism 2015
>120m

7. Right Place

8. Chinese travel to
USA spending 2014
21bn
China visitor to USA
2014
2.18m
China travel to USA
was
1.8%
Average spending
7200
Source: http://www.managershare.com/post/170724
Chinese travel to USA booming
1. Survey shows Chinese most wanted place to travel is united states.
2. However currently Chinese people travel to the United States accounted for only
1.8% of Chinese outbound trips, which mainly due to the inconvenience of the visa.
3. With USA new visa policies of 10 year travel visa to
Chinese tourists, 2015 is expected to be a big grow of a
new peak.
4. 2014 Chinese travel to USA expenses is about 7200 per
person each trip.
5. In 2014, total expenses Chinese travelers spent in USA
is 21 billion dollars. Industry officers expect this year’s
growth will be 25% to 30% increase.

9. Unique location and position of Gopackup
1. Gopackup located at the heart of global innovation, silicon valley of California.
2. Gopackup accumulated local guides and US travel agencies resources during
operation.
3. Gopackup has profound understanding on the needs of Chinese outbound
travelers.
4. Gopackup has more advantage to develop local tour guides in USA.
5. Gopackup located at the hottest spot of tourism. San Francisco and California
have always been the first stop of many Chinese travelers to US.

10. Right People

11. Chinese average GDP
2013
6,767
Source： http://www.ctceo.com/5595.html
Strong demands for personalized tours from
Chinese travelers
Tourism industry generally go through sigh-viewing travel, leisure travel, vacation
travel, high-end experience travel, four stages of development. World Tourism
Organization studies show that the cause for these several stages of development is
GDP per capita. When the per capita GDP reached $ 1,000, travel increase; when the
per capita GDP reached $ 2,000, leisure travel will develop rapidly; when the per
capita GDP reached 3,000 US dollars, vacation tourism demand develop quickly;
when per capita GDP reached 5,000 US dollars, the society goes into the mature
travel economy. People’s demands and increasing spending power will bring the
emergence of diverse trends, high-end personalized in-depth travel will be more
welcome. According to statistics, in 2013 China's per capita GDP has reached $ 6,767,
in 2014 this number is more than $ 7,000.

12. Source： http://travel.china.com.cn/txt/2015-01/08/content_34507676.htm
Big year for Chinese outbound travel
1. The number of Chinese leisure travel has increased significantly, accounting
for 63% of China's total outbound traveler number.
2. Tour services in the market are still mainly packaged site viewing tour, but
travelers’ interest have shifted and on longer interest in viewing many places
each trip.
3. Highly educated, well mannered Chinese tourists groups have been formed.
4. Those who can provide unique, qualitied, exclusive tours to Chinese travelers,
will have more chance to win the market.
5. Unique customized tour products, new tours, new locations, avoid popular
scenic, personalized itinerary, will be welcome.
6. Booking from mobile end is much convenient, the conversion rate was
significantly higher than the PC side.
7. Users choose to share their travel experience more often via WeChat
moments.

13. 1. Survey shows Chinese travelers are very interested in: Eco-tourism, medical
tourism (such as cosmetic and medical), health resort, education and
training tourism, overseas study tours, outdoor sports, etc. People showed
interest in traveling abroad has shown a tendency of diversity and distinct
themes travel.
2. Traditional online travel platforms provide “flight + wine" tours, are no
longer interested to people, especially those who have strong language skills,
frequent travelers, white-collar people, they need unique, cost-efficient but
valuable products. These group of people are busy, so they cannot spent
that much time on planning travel. Therefore, customized tourism products,
new tour line, a new location, away from the popular scenic personalized
itinerary will be very welcome.
Source： http://travel.china.com.cn/txt/2015-01/08/content_34507676.htm
Big year for Chinese outbound travel

14. Chinese traveler trends analysis
(consumers －age, gender, profession)
• According to China tourism research academy, among those outbound
travelers, mostly are people under age of 44. 25～44 group are above
68.6%。
• Female and male outbound travelers ratio are 6:4.
• Among those outbound travelers, 11.47% are from trading and retail
business.
• 57.1％ of them are income above 3000～8000 CNY per month.

15. (consumers －geolocation distribution)
• 71.2% of outbound travelers in 2013 selected a non-traditional group tour - self
helping, self driving, or high-end private customized tour.
• However, in Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, 60% of them
chose to join a outbound group tour. Partially because of the busy city rhythms.
• In 2013 the number of travelers in Beijing, Shanghai and Guangzhou grew
gradually, Beijing grew by 21.5% over the same period.
• 2013 east China travelers growing rapidly, Zhejiang province growth was 59.7%.
• Self tourists in Chongqing reached 35%, and first time above that number of
Beijing.
• Chengdu outbound tourists become upstart at travel consumer market, average
consumption for the first time over Shanghai, Beijing.
Chinese traveler trends analysis

16. （Gopackup market research 2015.1）
A survey among WeChat forwarding and received 283 effective answers in two days
• Survey area：China（Shanghai，Zhejiang，Anhui，Guangdong，Jiangsu，
Tianjin）
• Participants：Female－56%；Male－44％
• Age distribution：
Age 18-29（n=39）
Age 30-39（n=156）
Age 40-49（n=72）
Age >50 （n=16）
Chinese traveler trends analysis

17. • People at different age group have shown great interest in tours
by the locals.
Chinese traveler trends analysis

18. • Travelers under age 50 more likely to plan and control their
travel itinerary, rhythm and content.
Chinese traveler trends analysis

19. • Site viewing is still a must for the places they have not been to.
• Travelers under age 50 are more interested in experience local
culture.
• Younger travelers are more likely to communicate with locals.
• Travelers at age of 18～40 are interested in art, history and
architecture.
Chinese traveler trends analysis

20. Chinese traveler trends analysis
• Female are more interested in shopping, local experience, local
food, over site viewing than male.

21. Chinese traveler trends analysis
• Age 40-49 travelers are mostly travel with their family, itinerary was
planned by others, the tour guide/driver will take them to view scenery
sites.
• Travels at age 18-29 like to experience local culture, art and history,
communicate with locals, try local food, etc.
• Travelers at age 30-39 are interested in experience local culture, art
and history.
• Most of them are still tend to have a Chinese speaking tour guide.
• Most of them like to experience local culture.

22. Gopackup – Chinese outbound travelers’ first
choice
“Travel with locals”－ Gopackup!
Targeting at different age groups,
geolocation travelers from China,
Gopackup is providing diversified, in-
depth, unique tour products through
locals：
• Flexible
• Convenient
• High quality
• Safe
• Unique

23. Gopackup personalized local tours
• Silicon Valley venture tour provided by
local engineer
• San Francisco contemporary art tour
served by local artist
• Chicago architecture style tour created
by local architect

24. Gopackup Team
Demin Yin
Cofounder & CEO
Tingbin Tang
Serial entrepreneur with UX expertise
Legal
Bryn Peterson
Senior corporate lawyer of fortune 500
Archer LiYan Zhang
Jerry Dong
Marketing
Tina Tseng
Seasoned marketing insights professional
Sales
Jean Wu
8 years running travel agency & 10 years in
media
Cofounder & COO
Yunyun Jiang
Experience PM with tech background
E-commerce &
security expert
Wild tech genius &
hacker
Young mobile talent on
both IOS and AndroidSophisticated Web /
Mobile problem solver

25. Catch the Opportunity

26. Gopackup quick growing need your support
《The New Chinese Traveler: Business Opportunities from the
Chinese Travel Revolution》 Author: Gary Bowerman
1. Chinese travelers bring great opportunities
2. Personalized in-depth travel is an important trend for
Chinese outbound travelers to USA.
2015 is the most important year for Chinese outbound travelers
to the United States. (source: Travel Daily 2014.12.30)
1. Gopackup need a hand from you at such right timing, right
place, with right people.
2. Gopackup need your support in fund and resources.
3. Let us catch such a great opportunity together and surfing
in the big wave.

27. Tingbin Tang
CEO & Cofounder
Gopackup, inc.
408 3293835
tingbin@gopackup.com