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Tingbin	
  Tang	
  	
  	
  	
  
CEO	
  &	
  Cofounder	
  	
  	
  
2ngbin@gopackup.com	
  
To	
  experience	
  the	
  DIFFERENCE	
  ...	
  
Why	
  people	
  love	
  to	
  travel?	
  
Regular	
  Tour	
  in	
  USA	
  
Not	
  local	
  enough	
  to	
  taste	
  the	
  inside.	
  
Not	
  personalized	
  to	
  tour	
  on	
  interest.	
  
Not	
  deep	
  enough	
  to	
  experience	
  the	
  special…	
  
What	
  is	
  the	
  pity	
  for	
  most	
  trips?	
  	
  
Solu2on	
  –	
  Gopackup	
  Tours	
  
Anyone	
  can	
  be	
  a	
  tour	
  guide	
  	
  
Anyone	
  can	
  provide	
  more	
  specific	
  tours	
  
than	
  general	
  tours	
  	
  
Everyone	
  has	
  already	
  been	
  doing	
  so	
  
Silicon	
  Valley	
  Venture	
  Tour	
  
Contemporary	
  Art	
  Tour	
  in	
  SF	
  
Chicago	
  Architecture	
  Tour	
  
Solu2on	
  –	
  Gopackup	
  Tours	
  
Solu2on	
  –	
  Gopackup	
  Tours	
  
[social]	
  
[local]	
  
[mobile]	
  
Engaging	
  
In-­‐depth	
  
Personalize	
  
Solu2on	
  –	
  Gopackup	
  Locals	
  
Solu2on	
  -­‐	
  tours	
  	
  	
  	
  
Solu2on	
  -­‐	
  tours	
  	
  	
  
Solu2on	
  -­‐	
  flight	
  	
  	
  
Safety	
  and	
  tour	
  quality	
  control	
  
1.  User	
  ID	
  verifica2on	
  	
  
2.  Bank	
  account	
  verifica2on	
  
3.  Social	
  network	
  cross	
  reference	
  	
  
4.  Reviews	
  
5.  Personal	
  Interview	
  
6.  	
  Credit	
  score	
  check	
  and	
  evalua2on	
  
7.  Third	
  party	
  background	
  check	
  	
  
8.  IP	
  address	
  detec2on	
  	
  
9.  Etc.	
  
The	
  Market	
  
2014	
  StaAsAcs	
  and	
  facts	
  on	
  the	
  global	
  tourism	
  industry	
  
Global	
  travel	
  &	
  tourism	
  
6990.3bn
Annual	
  Growth	
  09-­‐14	
  
5.2%	
  
Intl.	
  Tourist	
  Arrivals	
  
1087m	
  
China	
  tourism	
  	
  
expenditure	
  
11.1%	
  
China	
  tourism	
  	
  
expenditure	
  
164.8bn	
  
Chinese	
  outbound	
  	
  
tourism	
  
>109m	
  
Online	
  booking	
  	
  
from	
  U.S.	
  
39%	
  
Online	
  booking	
  revenue	
  	
  
worldwide	
  
340bn	
  
Global	
  intl.	
  tourism	
  
revenue	
  
1159bn	
  
Source:	
  hap://www.sta2sta.com/topics/962/global-­‐tourism/	
  
The	
  Market	
  
Source:	
  hap://gzdaily.dayoo.com/html/2015-­‐02/02/content_2857278.htm	
  
China	
  outbound	
  tourists	
  was	
  109	
  million	
  person/2mes	
  in	
  2014,	
  and	
  will	
  reach	
  120	
  
million	
  in	
  2015.	
  	
  	
  
The	
  Market	
  
Chinese	
  travel	
  forecast	
  
Chinese	
  travel	
  to	
  USA	
  
spending	
  2014	
  
21bn
Annual	
  Growth	
  13	
  -­‐	
  14	
  
28%	
  
China	
  visitor	
  to	
  USA	
  2014	
  
2.18m	
  
China	
  travel	
  to	
  USA	
  was	
  
1.8%	
  
China	
  outbound	
  tourism	
  	
  
Expenditure	
  2015	
  
194bn	
  
Chinese	
  outbound	
  	
  
Tourism	
  2015	
  
>120m	
  
Outbound	
  travel	
  	
  	
  
From	
  Ctrip	
  
1.5%	
  
Chinese	
  average	
  GDP	
  
2013	
  
6,767	
  
Average	
  spending	
  
7200	
  
Source:	
  hap://www.sta2sta.com/topics/962/global-­‐tourism/	
  
hap://cs.travelsky.com/cms/wwwroot/cs/zx/xyxw/xyzx/257910.shtml	
  
Compe2tors	
  
Market	
   China	
  outbound	
  
travel	
  market	
  
first	
  then	
  
internaAonal	
  
Inbound	
  travel	
  
of	
  China	
  
China	
  
outbound	
  
travel	
  market	
  
InternaAonal	
  
travelers	
  
Outbound	
  &	
  
inbound	
  travel	
  
Product	
   Tours	
  by	
  locals	
   Domes2c	
  
locals	
  
Locals	
  abroad	
   Tours	
  by	
  
locals	
  
Travel	
  2ps	
  
Vendor	
   Professional	
  
and	
  amateur	
  	
  
Amateur	
   Amateur	
   Amateur	
   Self	
  
Security	
   Strong	
   Weak	
   Weak	
   Normal	
   Self	
  or	
  God	
  
bless	
  
Customized	
  
Tours	
  
Yes	
   No	
   No	
   No	
   No	
  
Communica
2on	
  
Instant	
  Message,	
  
&	
  language	
  
assistant	
  
None	
  instant	
  
message,	
  
Chinese	
  only	
  
None	
  instant	
  
message,	
  has	
  
language	
  help	
  
None	
  instant	
  
message,	
  no	
  
special	
  language	
  
assistant	
  
No	
  
Lodge	
  &	
  
Transporta2on	
  
May	
  included	
   Nope	
   Nope	
   Nope	
   Self	
  	
  
Gopackup	
  Team	
  
Demin Yin
Cofounder & CEO
Tingbin Tang
Serial entrepreneur with UX expertise
Legal
Bryn Peterson
Senior corporate lawyer of fortune 500
Archer LiYan Zhang
Jerry Dong
Marketing
Tina Tseng
Seasoned marketing insights professional
Sales
Jean Wu
8 years running travel agency & 10 years in
media
Cofounder & COO
Yunyun Jiang
Experience PM with tech background
E-commerce &
security expert
Wild tech genius &
hacker
Young mobile talent on
both IOS and AndroidSophisticated Web /
Mobile problem solver
Current	
  Sales	
  
Agent	
  Sales	
  
Tickets	
  
419	
  
Sales	
  
$451,850	
  
Direct	
  Sales	
  
373	
   $461,901	
  
Total	
  Sales	
  
792	
   $913,751	
  
Traveler	
  
1753	
  
Agent	
  
76	
  
Total	
  Inquires	
  
1600	
   Conversion	
  Rate	
   49.5%	
  
Margin	
  	
  
$10-­‐$540	
   Average	
  Margin	
  
$90	
  
User	
  Acquisi2on	
  
Revenue	
  Model	
  
Projec2on	
  	
  
0	
  
5000	
  
10000	
  
15000	
  
20000	
  
25000	
  
30000	
  
35000	
  
M1	
   M3	
   M5	
   M7	
   M9	
   M11	
   M13	
   M15	
   M17	
   M19	
   M21	
   M23	
   M25	
   M27	
   M29	
   M31	
   M33	
   M35	
  
USD	
  '000	
  
Revenue	
  ProjecAon	
  (36	
  months)	
  
Travel	
  Agency	
  Fees	
   Guide	
  Revenue	
  Share	
  
Development
Period
0	
  
100,000	
  
200,000	
  
300,000	
  
M1	
  
M5	
  
M9	
  
M13	
  
M17	
  
M21	
  
M25	
  
M29	
  
M33	
  
Users	
  
Month	
  
Traveler	
  ProjecAon	
  
(36	
  months)	
  
0	
  
100,000	
  
200,000	
  
300,000	
  
400,000	
  
Guide	
  
Month	
  
Amateur	
  Guide	
  
0	
  
2,000	
  
4,000	
  
6,000	
  
8,000	
  
Guide	
  
Month	
  
Professional	
  Guide	
  
Cost	
  Model	
  	
  
ROI	
  Return	
  of	
  Investment	
  
Profit	
  
Tingbin	
  Tang	
  	
  	
  	
  
CEO	
  &	
  Cofounder	
  	
  
Gopackup,	
  inc.	
  
408	
  3293835	
  	
  
2ngbin@gopackup.com	
  

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Gopackup pitch deck

  • 1. Tingbin  Tang         CEO  &  Cofounder       2ngbin@gopackup.com  
  • 2. To  experience  the  DIFFERENCE  ...   Why  people  love  to  travel?  
  • 4. Not  local  enough  to  taste  the  inside.   Not  personalized  to  tour  on  interest.   Not  deep  enough  to  experience  the  special…   What  is  the  pity  for  most  trips?    
  • 5. Solu2on  –  Gopackup  Tours   Anyone  can  be  a  tour  guide     Anyone  can  provide  more  specific  tours   than  general  tours     Everyone  has  already  been  doing  so  
  • 10. Solu2on  –  Gopackup  Tours   [social]   [local]   [mobile]   Engaging   In-­‐depth   Personalize  
  • 15. Safety  and  tour  quality  control   1.  User  ID  verifica2on     2.  Bank  account  verifica2on   3.  Social  network  cross  reference     4.  Reviews   5.  Personal  Interview   6.   Credit  score  check  and  evalua2on   7.  Third  party  background  check     8.  IP  address  detec2on     9.  Etc.  
  • 16. The  Market   2014  StaAsAcs  and  facts  on  the  global  tourism  industry   Global  travel  &  tourism   6990.3bn Annual  Growth  09-­‐14   5.2%   Intl.  Tourist  Arrivals   1087m   China  tourism     expenditure   11.1%   China  tourism     expenditure   164.8bn   Chinese  outbound     tourism   >109m   Online  booking     from  U.S.   39%   Online  booking  revenue     worldwide   340bn   Global  intl.  tourism   revenue   1159bn   Source:  hap://www.sta2sta.com/topics/962/global-­‐tourism/  
  • 17. The  Market   Source:  hap://gzdaily.dayoo.com/html/2015-­‐02/02/content_2857278.htm   China  outbound  tourists  was  109  million  person/2mes  in  2014,  and  will  reach  120   million  in  2015.      
  • 18. The  Market   Chinese  travel  forecast   Chinese  travel  to  USA   spending  2014   21bn Annual  Growth  13  -­‐  14   28%   China  visitor  to  USA  2014   2.18m   China  travel  to  USA  was   1.8%   China  outbound  tourism     Expenditure  2015   194bn   Chinese  outbound     Tourism  2015   >120m   Outbound  travel       From  Ctrip   1.5%   Chinese  average  GDP   2013   6,767   Average  spending   7200   Source:  hap://www.sta2sta.com/topics/962/global-­‐tourism/   hap://cs.travelsky.com/cms/wwwroot/cs/zx/xyxw/xyzx/257910.shtml  
  • 19. Compe2tors   Market   China  outbound   travel  market   first  then   internaAonal   Inbound  travel   of  China   China   outbound   travel  market   InternaAonal   travelers   Outbound  &   inbound  travel   Product   Tours  by  locals   Domes2c   locals   Locals  abroad   Tours  by   locals   Travel  2ps   Vendor   Professional   and  amateur     Amateur   Amateur   Amateur   Self   Security   Strong   Weak   Weak   Normal   Self  or  God   bless   Customized   Tours   Yes   No   No   No   No   Communica 2on   Instant  Message,   &  language   assistant   None  instant   message,   Chinese  only   None  instant   message,  has   language  help   None  instant   message,  no   special  language   assistant   No   Lodge  &   Transporta2on   May  included   Nope   Nope   Nope   Self    
  • 20. Gopackup  Team   Demin Yin Cofounder & CEO Tingbin Tang Serial entrepreneur with UX expertise Legal Bryn Peterson Senior corporate lawyer of fortune 500 Archer LiYan Zhang Jerry Dong Marketing Tina Tseng Seasoned marketing insights professional Sales Jean Wu 8 years running travel agency & 10 years in media Cofounder & COO Yunyun Jiang Experience PM with tech background E-commerce & security expert Wild tech genius & hacker Young mobile talent on both IOS and AndroidSophisticated Web / Mobile problem solver
  • 21. Current  Sales   Agent  Sales   Tickets   419   Sales   $451,850   Direct  Sales   373   $461,901   Total  Sales   792   $913,751   Traveler   1753   Agent   76   Total  Inquires   1600   Conversion  Rate   49.5%   Margin     $10-­‐$540   Average  Margin   $90  
  • 24. Projec2on     0   5000   10000   15000   20000   25000   30000   35000   M1   M3   M5   M7   M9   M11   M13   M15   M17   M19   M21   M23   M25   M27   M29   M31   M33   M35   USD  '000   Revenue  ProjecAon  (36  months)   Travel  Agency  Fees   Guide  Revenue  Share   Development Period 0   100,000   200,000   300,000   M1   M5   M9   M13   M17   M21   M25   M29   M33   Users   Month   Traveler  ProjecAon   (36  months)   0   100,000   200,000   300,000   400,000   Guide   Month   Amateur  Guide   0   2,000   4,000   6,000   8,000   Guide   Month   Professional  Guide  
  • 26. ROI  Return  of  Investment   Profit  
  • 27. Tingbin  Tang         CEO  &  Cofounder     Gopackup,  inc.   408  3293835     2ngbin@gopackup.com